Digital Marketing Specialist - Demand Generation

Responsibilities

• Executing and managing paid digital campaigns across their full lifecycle -- including launching, optimizing, and tracking performance across channels such as paid search, paid social, and programmatic advertising.
• Managing and maintaining HubSpot workflows, automation, and campaign assets to support lead generation and lifecycle marketing initiatives.
• Supporting the execution of B2B and B2B2C demand generation programs across broker, employer, partner, and consumer audiences.
• Collaborating with internal creative resources to support the development and refinement of high-performing campaign assets, including landing pages, ads, and email content.
• Monitoring and analyzing campaign performance using tools such as HubSpot, Dynamics, Power BI, and Tableau, and providing insights to improve results.
• Working with Sales and Sales Operations teams to support lead flow, tracking, and alignment with campaign objectives.

Requirements

• 3+ years of hands-on experience executing B2B demand generation campaigns, including paid media and lifecycle marketing.
• Proficiency in HubSpot workflows, automation, and campaign management.
• Experience supporting paid media campaigns, including programmatic advertising, search, and paid social.
• Experience working in B2B or B2B2C marketing environments, particularly those involving indirect or channel-based distribution (e.g., brokers, partners, resellers).
• Experience in executing campaigns across multi-step or indirect buyer journeys, where multiple stakeholders influence conversion.
• Strong analytical skills with experience using CRM and reporting tools (e.g., Microsoft Dynamics, Power BI, Tableau).
• Ability to work collaboratively, manage priorities, and operate with a sense of urgency in a cross-functional environment.

Preferred

• Experience in insurance, employee benefits, or healthcare is a plus.

Benefits

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
• A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
• An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!