Responsibilities

• As a Digital Marketing Specialist , you will execute all Marketing initiatives for assigned properties and outlets. This position requires a digital-savvy, motivated self-starter who can collaborate with multiple departments across the organization, both in person and virtually.
• Creative development and design from concept to completion, including copywriting, graphic and multi-media design, based on creative direction provided, for monthly / quarterly marketing campaigns, brand development initiatives and ad hoc marketing requests that support the overall DelMonte Hotels annual strategic plan and individual property goals.
• Collaborate and coordinate with Marketing Manager to review and enhance DelMonte Hotel Group websites and monthly email marketing campaigns for the hotels, restaurants and spa with an understanding of CRM systems and performance metrics to drive results
• Manage and update the company’s websites and social media promotional calendars on a weekly basis and review with Marketing Manager for best digital placements available
• Manage and implement campaigns across all social media platforms including Facebook, Twitter, Instagram, LinkedIn and YouTube.
• Provide creative support and narrative for property websites and social media channels.
• Assist in identifying marketing opportunities and act as the liaison with Department and Property Managers on an ongoing basis managing campaign expectations.
• Conduct regular audits of website content and deliver ongoing and timely support for website updates, such as posting new content, and provide support for website upgrades as required.
• Collaborate with Operations, Sales, Revenue and other internal departments
• Point of escalation for content operations related queries