Digital Marketing Specialist

Responsibilities

• - Web: Develop web plans and recommend page architectures, layouts, and content strategies based on business objectives and user needs. Author and manage website content within Adobe Experience Manager (AEM). Partner with stakeholders to prioritize and execute new page development and content governance initiatives. Monitor website analytics and user behavior to identify opportunities for improving performance, engagement, and conversion rates. Conduct quality assurance testing and troubleshoot content, functionality, accessibility, and user experience issues. Manage incoming web requests and coordinate delivery across multiple projects and timelines.
• - Redesign Project: Support large-scale website redesign and digital transformation initiatives, including content migration, user acceptance testing, stakeholder coordination, SEO preservation, governance implementation, and launch readiness activities. Partner with internal teams and external agencies to ensure the successful delivery of new digital experiences. Assist in defining website standards, content structure, and best practices to support long-term scalability and maintainability. Monitor project progress, identify risks, and communicate recommendations to stakeholders throughout the project lifecycle.
• - Paid Social: Support the strategy, coordination, and optimization of paid social campaigns. Partner with stakeholders and digital execution teams to align campaign objectives, audiences, creative, and digital experiences.
• - Email Marketing : Assist in the creation of email marketing campaigns to external customers. Work with teams to create email content and assist in proofing content prior to execution.
• - Project Management: Manage stakeholder requests, priorities, budgets, and project timelines using Adobe Workfront, Jira, or similar platforms. Coordinate multiple concurrent initiatives while proactively identifying dependencies, risks, and competing priorities.
• - Search Engine Optimization (SEO): Develop and execute SEO strategies to improve organic search visibility, traffic, and engagement. Conduct keyword research, content optimization, metadata recommendations, and technical SEO reviews. Monitor search performance using tools such as Google Analytics, Google Search Console, SEMrush, and BrightEdge. Stay current on evolving search behavior, including AI-powered search, answer engines, and emerging discoverability practices, and translate trends into actionable recommendations.
• - Reporting & Analytics: Analyze website and campaign performance, user behavior, traffic trends, and conversion metrics to identify opportunities and provide actionable recommendations. Develop and communicate performance insights to business stakeholders.
• - Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they emerge.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum 3 years of experience in digital marketing or web marketing
• Minimum 3 years of experience managing digital projects, stakeholder expectations, priorities, and timelines, with the ability to translate business needs into clear digital requirements and coordinate execution across internal teams and external agency partners
• Experience with website analytics and SEO platforms such as Google Analytics, Google Search Console, or SEMrush
• Experience with Adobe Experience Manager (AEM) or a comparable enterprise content management system like Sitecore, Drupal, Contentful or similar
• Experience using project management platforms such as Adobe Workfront, Jira, or similar tools
• Working knowledge of UX principles, digital accessibility, SEO, and website content governance
• This position does not support immigration sponsorship.

Preferred

• Working knowledge of web development principles and technologies, including HTML, CSS, and JavaScript
• Experience with paid search/SEM and Google Ads

Benefits

• - Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
• - As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning’s total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
• - Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
• - Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That’s why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.