Sr. Digital Marketing Manager

Responsibilities

• Develop and execute digital marketing strategies that increase brand awareness, attract new guests, drive restaurant traffic, and support sales growth.
• Lead digital marketing initiatives across multiple brands, markets, and advertising channels, ensuring alignment with company goals and priorities.
• Manage digital advertising campaigns across social media, search engines, and other online platforms to maximize reach, engagement, and results.
• Develop targeted marketing campaigns supporting new restaurant openings, local market growth, seasonal promotions, and brand initiatives.
• Manage digital advertising budgets, ensuring investments are effective, financially responsible, and deliver measurable business results.
• Analyze market trends, competitor activity, guest behavior, and campaign performance to identify growth opportunities and improve marketing strategies.
• Develop and manage influencer marketing partnerships that expand brand awareness, strengthen credibility, and attract new audiences.
• Collaborate with brand, creative, social media, and Public Relations teams to develop compelling content and consistent messaging across digital channels.
• Evaluate and improve advertising content, messaging, and campaign strategies to increase guest engagement and drive restaurant visits.
• Identify emerging digital platforms, marketing trends, and partnership opportunities that strengthen brand visibility and competitive positioning.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or an equivalent combination of education and relevant professional experience.
• Professional certifications in Google Ads, Google Analytics, Meta advertising, or other relevant digital marketing platforms preferred.
• Continued professional development in digital marketing, analytics, emerging technology, and industry trends preferred.
• Minimum of 7 years of progressive professional experience in digital marketing, performance marketing, or a related discipline, demonstrating increased responsibility, technical expertise, and business accountability.
• At least 3 years of experience independently managing complex digital marketing initiatives, significant advertising budgets, or multi-channel campaigns.
• Demonstrated success developing and executing digital marketing strategies that improve brand awareness, audience engagement, guest or customer acquisition, conversion, and business performance.
• Extensive hands-on experience with paid digital advertising platforms, including Google Ads, Meta, TikTok, and other relevant channels.
• Strong experience managing digital marketing budgets, evaluating return on investment, and making data-informed recommendations regarding advertising investments.
• Demonstrated experience managing relationships with advertising agencies, media partners, and external vendors.
• Experience developing influencer marketing strategies, managing creator partnerships, and measuring campaign effectiveness.

Benefits

• Medical with company contribution
• Vision and Dental Insurance
• Paid time off and earned paid sick time
• 401K with company match
• Flexible Spending and Dependent Care Accounts
• Teledoc Services for all team members
• Long Term Disability, Life Insurance, and AD&D
• Paid Parental Leave
• Meal Discounts and Perks
• Mental Wellness and Life Event Management programs