Job Description
At CooperVision, a division of CooperCompanies, we’re driven by a unifying purpose to help people to experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com .
Job Summary:
The position works closely with internal partners and agencies to ensure marketing programs are executed accurately, on time, and aligned with brand standards.
Responsibilities
Email Marketing

• Support the execution of email marketing campaigns, including building, testing, and scheduling emails and journeys. Follow email best practices to help ensure deliverability, accuracy, and consistent brand presentation
• Maintain and update the email calendar to ensure visibility across teams and support on- time delivery
• Work with customer support on potential email campaign feedback
  

Website Management

• Implement ongoing website content updates, including copy, imagery, and links
• Review website pages for accuracy and freshness and support routine audits with the brand team
• Assist with basic SEO updates and content optimization efforts
• Help troubleshoot website issues in coordination with internal teams and agency partners
  

Event Support

• Create, test, and deploy event registration pages and event-related email communications using Cvent
• Ensure access to and delivery of basic event performance and registration reporting
  

Paid Media & Social Support

• Support agency partners and internal teams with the execution of paid media campaigns across channels such as Meta, Google, and LinkedIn
• Help monitor campaign performance and flag issues or opportunities for optimization
• Assist with social media calendar updates and scheduling of organic social posts across social channels
  

Data Management & Reporting

• Assist with data preparation and audience list management for campaign execution
• Support data cleansing activities to maintain data accuracy and integrity
• Help consolidate paid media, email, website, and event data into reports and dashboards
• Review results and assist in highlighting key insights and trends
  

Responsibilities
Cross ‑ Functional Collaboration & Additional Responsibilities

• Work closely with the broader Marketing team and cross ‑ functional partners, including Sales, Commercial Operations, Professional Affairs, and Finance
• Support collaboration between agency partners and internal marketing teams to help ensure alignment on timelines, deliverables, and expectations
• Support team efforts to improve processes and streamline marketing execution
• Stay informed on updates and best practices related to email, website management, landing pages, and digital marketing tools
• Participate in the development of annual digital objectives, as needed
• Perform other marketing ‑ related duties as assigned
  

Travel Requirements:
Travel will be required as part of this job – up to 10% of time
Qualifications
Knowledge, Skills and Abilities:

• Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform
• Experience managing content within CMS platforms such as Drupal, WordPress, or similar systems
• Familiarity with BrightEdge or similar SEO tools and general SEO best practices
• Basic knowledge of HTML, JavaScript, and CSS
• Exposure to paid media platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or similar tools
• Experience with Google Analytics
• Strong knowledge of Excel
• Experience with Cvent or similar event management tools
• Familiarity with Sprout Social or similar social media management tools
• Strong collaboration skills with the ability to partner across teams to support shared goals
• Demonstrates reliability, ownership of tasks, and initiative in execution
• Strong verbal, written, and presentation skills, with the ability to clearly convey information, present ideas, and collaborate effectively with cross-functional teams
• Excellent organizational abilities with the capacity to manage multiple priorities simultaneously
  

Work Environment:

• Normal Office Environment (onsite 5 days per week)
• Sedentary to light physical effort necessary to perform the job
• Prolonged sitting and using a computer
  

Experience:
Minimum of 2 years related experience in marketing automation is required.
Education:
Bachelor’s degree in Digital Marketing, Business, Marketing; MBA/Master’s a plus
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $70,000.00 and $93,200.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.