Responsibilities

• Plan, implement, and manage comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels.
• Conduct keyword research and utilize SEO tools to enhance website visibility and organic search rankings.
• Optimize campaigns through conversion rate optimization techniques and performance marketing strategies.
• Manage website content using WordPress and other content management systems, ensuring timely updates and SEO best practices.
• Design compelling graphics and visual assets using Adobe Photoshop, Adobe Creative Suite, and graphic design principles for ads, social media posts, and landing pages.
• Analyze web analytics reports with Google Analytics, Google Tag Manager, and other tools to assess campaign performance and inform future strategies.
• Coordinate email marketing campaigns utilizing marketing automation platforms to nurture leads and engage audiences effectively.
• Oversee paid search marketing efforts including SEM (Search Engine Marketing) and Google AdWords campaigns for maximum ROI.
• Manage social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, ensuring targeted outreach and engagement.
• Track campaign metrics through web analytics reporting to measure success against KPIs and optimize ongoing efforts.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO tools, paid advertising campaign management, and web analytics reporting.
• Demonstrated proficiency in Google Ads, Google Analytics, Google Tag Manager, SEM strategies, and performance marketing techniques.
• Skilled in content creation with a portfolio showcasing graphic design work using Adobe Photoshop or Adobe Creative Suite.
• Hands-on experience managing social media advertising campaigns across multiple platforms such as Facebook Advertising and LinkedIn Ads.
• Technical proficiency in website management using WordPress or similar content management systems; familiarity with HTML, CSS is a plus.
• Knowledge of marketing automation tools for email campaigns and lead nurturing processes.
• Ability to analyze data effectively to inform decision-making and optimize digital marketing efforts for maximum impact.
• Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment