Responsibilities

• Develop, execute, and manage digital marketing campaigns across email, SMS, and push notification channels aimed at retaining and engaging existing clients.
• Build automated workflows that deliver timely and personalized messages at key points in the customer journey.
• Collaborate with the creative team to ensure that email and push notification designs are visually appealing and aligned with the brand’s voice and messaging.
• Continuously optimize campaigns by conducting A/B testing on subject lines, content, and design elements to improve engagement and conversion rates.
• Track and analyze campaign performance metrics (open rates, click-through rates, conversions, etc.) and provide insights on how to refine and improve future campaigns.
• Implement segmentation strategies to ensure targeted and relevant communications for various customer segments.
• Work closely with the Brand & Communications Strategist to ensure that all digital marketing efforts align with the overall communication strategy.
• Coordinate with the creative team to ensure timely and effective delivery of email and push notification assets.
• Partner with the Lifecycle Marketing Specialist - Social Media to create cohesive, multi-channel campaigns that seamlessly blend digital and social strategies.
• Regularly review campaign performance and report on key metrics such as engagement, conversions, and customer retention.

Requirements

• 2+ years of experience in digital marketing, with a focus on email, SMS, and/or push notifications.
• Proficiency with marketing automation tools (e.g., HubSpot, MoEngage, OneSignal, Twilio, Tata). Cross-Channel Marketing and Communication Platforms.
• Experience with Social Media Marketing: Specifically, Facebook, and Google Ads.
• Strong analytical skills with experience in A/B testing and campaign optimization.
• Excellent communication and organizational skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Paid Holidays (6)
• Paid Time Off
• Medical Insurance, National Plan Options
• Dental Insurance
• Vision Insurance
• Voluntary Life and AD&D
• Plans including Accident, Critical Illness, Hospital Indemnity
• Employee Assistance Program
• 401(k) with portion of Co Match
• Bereavement leave & Jury Duty pay