Responsibilities

• The Digital Marketing Specialist plays a key role in bringing our firm’s marketing strategy to life through digital channels. This role focuses on executing and optimizing content across social media, website, and email platforms to drive engagement, build brand awareness, and support lead nurturing efforts.
• The Digital Marketing Specialist works closely with the Director of Marketing Communications, Market Leaders, and the Marketing and Communications team to ensure consistent messaging, timely execution, and high-quality content that reflects our brand.
• Social Media Strategy & Management
• Develop and execute the firm's social media strategy and campaigns across all platforms, ensuring content aligns with business priorities, brand standards, and marketing initiatives, including thought leadership, projects, culture, recruiting, milestones, and brand awareness.
• Capture engaging photography and videography onsite at BHDP projects, events, and other relevant opportunities, and transform that content into creative social media posts that drive audience engagement and strengthen the firm's brand presence.
• Engage with followers by responding to comments and messages while fostering meaningful connections with clients, recruits, and industry audiences.
• Monitor platform performance and conduct regular social media audits to identify opportunities, trends, and areas for improvement.
• Website & CMS Management
• Manage the firm's website and serve as the primary liaison with the external web development partner to coordinate enhancements, maintenance, and technical improvements.
• Maintain website content by publishing new pages, updating existing content, and ensuring information remains current, accurate, and aligned with brand standards.

Requirements

• Bachelor’s degree in Digital Marketing, Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with demonstrated experience in social media, website management, and digital content creation.
• Experience aligning content strategy with lead generation and business development objectives.
• Strong writing, editing, and storytelling skills with a keen eye for detail.
• Analytical mindset with the ability to translate performance data into actionable insights.
• Experience managing website content and digital experiences within a CMS (preferably Drupal), with an understanding of usability, accessibility, SEO, and content best practices.
• Demonstrated experience creating engaging, platform-specific social media content and growing audience engagement across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Experience capturing and editing photography and video for digital and social media content, with an understanding of composition, lighting, framing, and storytelling.
• Experience developing, executing, and optimizing email marketing and lead nurturing campaigns, including audience segmentation, workflows, and performance analysis.
• Experience with Marketing and Communications software and tools, including:

Preferred

• Experience in professional services, A/E/C, or B2B marketing preferred.