Responsibilities

• Plan, execute, and manage digital marketing campaigns across channels such as social media, email, SEO/SEM, and display advertising
• Monitor and analyze campaign performance using analytics tools, and provide actionable insights
• Optimize website content, landing pages, and paid ads to improve engagement and conversion
• Conduct market research and competitor analysis to identify opportunities
• Collaborate with content creators, designers, and other teams to develop marketing materials
• Manage social media accounts and digital communities
• Stay up-to-date with the latest trends, tools, and best practices in digital marketing
• Track ROI and KPIs, and prepare regular performance reports for management

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 1–5 years of experience in digital marketing, social media, or online advertising
• Strong understanding of SEO, SEM, PPC, email marketing, and social media platforms
• Experience with analytics tools (e.g., Google Analytics, Facebook Insights, HubSpot)
• Proficiency in content management systems (CMS) and digital advertising platforms
• Excellent written and verbal communication skills
• Creative thinking, problem-solving, and analytical abilities
• Ability to manage multiple campaigns and meet deadlines

Preferred

• Professional certifications such as Google Ads, Google Analytics, HubSpot, or Facebook Blueprint
• Experience in marketing automation tools and CRM systems
• Knowledge of graphic design or video editing tools