Digital Marketing Specialist at APTIM | Denver, CO | $37/hr – $40/hr

Digital Marketing Specialist

Denver, CO (On-site)

$37/hr – $40/hrMid Level3+ years exp

Posted 4 weeks ago

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Job Summary

Own core marketing execution across channels with a focus on orchestration, content alignment to buyer stages, and ABM for targeted accounts.

Growth/Channel Management: Drive integrated campaigns across email, web, social, paid media, events, and digital platforms.
Content & AI Enablement: Translate complex information into audience-friendly content and apply AI tools to speed creation and optimization.
Audience & Funnel Ownership: Align content and campaigns to engagement stages and conversion opportunities, supporting lead gen and nurture efforts.

Job Description

Support the execution and optimization of integrated marketing campaigns across email, web, social media, paid media, events, and digital platforms.
Collaborate with business units, SMEs, business development teams, and Marketing & Communications leadership to support marketing and business objectives.
Assist in lead-generation and nurture marketing initiatives, including email workflows, landing pages, webinars, retargeting campaigns, social campaigns, and content syndication efforts.
Support funnel-based marketing initiatives by helping align content and campaigns to audience needs, engagement stages, and conversion opportunities.
Assist in the coordination and implementation of account-based marketing (ABM) and targeted audience campaigns.
Create, edit, and optimize digital marketing content across formats, including: website copy, landing pages, email campaigns, blogs and articles, social media content, case studies, promotional assets, and short-form multimedia content.
Translate technical or complex information into clear, engaging, audience-focused marketing content.
Support webpage creation and updates through content management systems such as WordPress.

APTIM

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing