Responsibilities

• Digital Campaign Management
• - Support the execution and ongoing optimization of PPC, LSA, display, YouTube, lead aggregator and social ad campaigns.
• - Monitor campaign performance to help increase qualified leads and improve marketing efficiency.
• - Coordinate campaign updates, promotional offers, targeting and creative needs with internal teams and agency partners.
• Performance Analysis and Recommendations
• - Analyze campaign performance using key metrics such as leads, cost per lead, conversion rate, revenue, ROAS and SOAS.
• - Identify performance trends, opportunities and potential issues across channels and campaigns.
• - Develop and share clear, actionable recommendations with the Regional Marketing Manager.
• - Monitor competitor activity, market conditions and customer trends that may affect campaign performance.
• Campaign Budget Management

Requirements

• Bachelor’s degree in marketing, business or a related field preferred.
• Three to five years of digital marketing experience, either with an agency or an in-house marketing team.
• Working knowledge of PPC, LSA, display, YouTube, lead aggregators and social ads.
• Ability to analyze marketing data and translate findings into practical recommendations.
• Experience managing or tracking campaign budgets.
• Strong organizational skills and attention to detail.
• Excellent communication and interpersonal skills.
• Ability to collaborate effectively with internal teams, local leadership and agency partners.
• Experience in HVAC, plumbing, electrical or other skilled trades is a plus.

Benefits

• Medical, Dental & Vision Insurance Options – including plans with no cost to employees
• 401(k) with Company Match (up to 4%) to support your financial future
• Paid Time Off & Company Holidays to maintain a healthy work-life balance
• Professional Development and Leadership Growth Opportunities
• Stable Growth Opportunity – join a thriving company in a recession-resistant industry