Digital Marketing Specialist

Ashland, VA (On-site)

$64K/yr – $72K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital marketing engine, driving campaigns across paid ads, email, social, and CRM to generate leads and unlock growth for Anton Paar US.

  • Digital Advertising & Campaign Execution: Plan, launch, and optimize Google Ads and LinkedIn campaigns, measure impact, and iterate based on performance data.
  • Engagement & Lifecycle: Monitor social channels, grow community, manage CleverReach email campaigns, and support lead nurturing within CRM.
  • Analytics & Strategy Forward: Present results, derive insights, and propose future strategies to improve channel mix and ROI.

Job Description

Own the end-to-end digital marketing engine, driving campaigns across paid ads, email, social, and CRM to generate leads and unlock growth for Anton Paar US.

  • Digital Advertising & Campaign Execution: Plan, launch, and optimize Google Ads and LinkedIn campaigns, measure impact, and iterate based on performance data.
  • Engagement & Lifecycle: Monitor social channels, grow community, manage CleverReach email campaigns, and support lead nurturing within CRM.
  • Analytics & Strategy Forward: Present results, derive insights, and propose future strategies to improve channel mix and ROI.
Anton Paar logo

Anton Paar

Anton Paar GmbH, founded in 1922 as a one-man locksmith‘s workshop, today is a globally active high-tech company headquartered in Graz, Austria with 40 sales and service subsidiaries worldwide. The company currently counts 4,200 employees. Anton Paar develops and produces high-precision laboratory instruments as well as process measurement technology and provides custom-tailored automation and robotics solutions.A love of research and high quality standards have made Anton Paar a world market leader in the fields of density measurement, the determination of dissolved CO2, rheometry, material characterization and the production of complex high-precision parts, e.g. for medicinal prostheses. Innovation is essential: About 14.5 % of the company’s annual turnover is invested in Research & Development.Anton Paar provides solutions to industries in over 110 countries. Customers include, among others, the world’s largest soft drink producers, all major breweries, Formula 1, the chemical and pharmaceutical industry and food producers, including chocolate manufacturers.Anton Paar GmbH is owned by the Santner Foundation, which is exclusively and directly aimed at charitable causes.Legal notice: https://www.anton-paar.com/corp-en/legal-notice/

Traffic Signals

Monthly Visitors
318K
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
61.1%
Direct
30%
Referral
6.4%
Social
1.6%
Paid
0.8%

Headcount Trend

Current headcount: ~2.8K

Recent News