Responsibilities

• Develop and execute AMAROK's organic and paid search strategies across SEO, SEM, AEO, and GEO to drive measurable results.
• Build and optimize website content and technical SEO to improve search visibility and ROI maximization.
• Regularly perform thorough keywords research.
• Partner with external digital agencies to manage and scale paid campaigns across search, social, display, and emerging AI platforms.
• Deliver PPC campaigns to the most relevant and effective networks based on analysis.
• Tracking, reporting and analyzing website analytics, PPC initiatives, and campaigns.
• Manage campaign budgets, tracking, and reporting while aligning performance data with CRM and marketing automation platforms.
• Monitor budget and ad spend to ensure optimizing spend for ROI.
• Keep abreast of the latest SEO, PPC and digital marketing trends and best practices.
• Extensive understanding of attribution and tracking from digital efforts into CRM and Marketing Automation Platform (Pardot, etc)

Requirements

• 3-5 years of experience on search engine marketing (SEM) campaigns and SEO
• Proficient with hands on experience working in Google Analytics, Google Ads, Microsoft Advertising, Excel or Google Sheets, and other performance marketing tools
• Experience with Facebook Ads, LinkedIn, or other paid social and display networks
• Hands-on experience using AI advertising tools for automated bidding, audience targeting, and creative testing.
• Solid understanding of conversion tracking, multi-touch attribution, landing page optimization, and ROI measurement.
• Strong analytical, communication, project management, and collaborative skills across internal teams and agency partners.

Benefits

• Health Benefits (Medical, Dental & Vision)
• Matching 401K retirement plan
• FSA & HSA Account
• Tuition Reimbursement Program
• Short & Long-term disability
• Life Insurance
• Career advancement
• Generous PTO