Digital Marketing Specialist

Richmond, VA (On-site)

$72K/yr – $85K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive marketing automation setup and optimization to nurture leads, optimize campaigns, and improve conversions across Alfa Laval marketing assets.

  • Must-have: Marketo Engage experience or equivalent MA platform
  • Standout: Ownership of paid ads and collaboration with web/design teams for conversion improvements
  • Standout: Experience optimizing landing pages, SEO updates, and digital asset creation

Job Description

Responsibilities

  • Perform the setup, implementation, and maintenance of marketing automation workflows to nurture leads and drive conversions
  • Monitor and optimize automated campaigns to ensure optimal performance, troubleshoot issues, and suggest improvements based on data analysis
  • Collaborate with web developers and designers to implement website changes aimed at improving user experience and conversion rates
  • Perform SEO updates to optimize landing pages and other website elements
  • Create and optimize digital assets for the website, social media, and marketing emails
  • Design graphics and layouts for print collateral and tradeshow booths
  • Setup, maintain, and optimize paid ad campaigns in Google Ads and LinkedIn Ads

Requirements

  • Bachelor’s degree in marketing, related field, or equivalent experience
  • Must have experience using Marketo Engage or an equivalent marketing automation platform
  • Strong understanding of digital marketing principles and techniques
  • Basic graphic design skills (e.g. Canva, Adobe Suite)
  • Experience managing and optimizing paid ad campaigns focused on lead generation
  • Basic knowledge of SEO and Analytics best practices and tools (e.g., Adobe Analytics, Google Analytics, Google Search Console, SEMrush)
  • Excellent written and verbal communication skills
  • Analytical mindset with the ability to interpret data and translate it into actionable strategies
  • Detail-oriented with strong organizational and time management skills
  • Ability to work effectively both independently and as part of a team in a fast-paced environment

Preferred

  • Pymetrics assessments? (not explicit in job description as a requirement)

Benefits

  • Alfa Laval offers a competitive salary and full benefits package, including medical/dental/vision/life, 401(k) plan, and more.
Alfa Laval logo

Alfa Laval

Pioneering positive impact!Our pioneering 140-year-old start-up culture is built on the idea that partnership is the key to solving complex problems and unlocking the full potential of resources. So we collaborate closely with our partners, customers, and thought leaders to create game-changing solutions that challenge conventional thinking on quality, efficiency, and innovation. United by a shared commitment to creating positive impact we’re reshaping vital industries, like energy, food, water, and shipping, to optimize efficiency, reduce emissions, and increase yields. Together, we’re building business success, elevating the quality of life across society, and driving progress towards a more sustainable world. Alfa Laval is a leading global provider of first-rate products in the areas of heat transfer, separation and fluid handling. With these as its base, Alfa Laval aims to help enhance the productivity and competitiveness of its customers in various industries throughout the world. We define their challenges and deliver sustainable products and solutions that meet their requirements. Alfa Laval today has customers in some 100 countries, employs more than 21,300 people, and annual sales were SEK 63.6 billion (5.5 BEUR) in 2023. The company is listed on Nasdaq Stockholm. Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals. Our solutions make a difference in daily life. You can learn more on our website about how our products work, and how they are used in industries worldwide. We welcome your engagement, comments and questions - our guidelines and moderation policy for Alfa Laval channels on social media can be found here: https://www.alfalaval.com/legal/community-guidelines/Personal data will be handled in accordance with the Alfa Laval Privacy Policy. https://www.alfalaval.com/privacy

Malmo, Skåne County, SWE
15K employees (234 in marketing)

Traffic Signals

Monthly Visitors
260.6K
Monthly Google Ads Budget
$3.1K
Traffic Source Mix
Search
55.9%
Direct
32%
Referral
7.9%
Social
3.2%
Paid
0.9%

Headcount Trend

Current headcount: ~15.4K

Marketing Team

Marketing Team Size
234 (2% of company)

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