Responsibilities

• Audit current Marketing Cloud setup and suggest/align the platform to best practices
• Build and optimize single email sends and triggered journeys in Journey Builder, including entry criteria, path logic, and testing
• Set up and QA Email Studio sends, dynamic content, and AMPscript where needed
• Maintain and organize data extensions, synchronized data, and audience segmentation
• Support ongoing list hygiene, opt-out management, and CRM data syncs (Sales Cloud → Marketing Cloud)
• Collaborate with internal marketing and sales stakeholders to prioritize and execute on roadmap items
• Recommend journey improvements, segmentation strategies, and performance tracking methods
• Build and maintain regular performance reports across email and campaign channels
• Translate campaign data into clear, actionable insights for marketing and sales stakeholders
• Track KPIs and flag trends or issues proactively

Requirements

• 3+ years working with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Contact Builder
• Comfortable working with data extensions and complex segmentation logic (SQL experience is a bonus)
• Familiarity with Salesforce Sales Cloud and contact/lead/campaign/campaign member objects
• An understanding of cross-cloud integration (Marketing Cloud à Sales Cloud)
• Strong understanding of email marketing best practices (deliverability, segmentation, personalization, testing, and compliance)
• Experience with SQL and/or HTML
• Familiarity with Google Analytics (GA4) and performance reporting
• Familiarity with SalesWings, PowerBI, or Marketing Cloud Connector

Preferred

• SQL experience is a bonus

Benefits

• Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.