Digital Marketing Specialist, Affiliate

Responsibilities

• Build Media and Digital Expertise - Serve as an Affiliate expert, providing support on program development, structure, maintenance, and key reporting metrics. - Monitor Affiliate channel trends and the competitive landscape to identify optimization opportunities and cost per acquisition strategies that drive campaign performance and growth. - Share insights, best practices and recommendations with internal teams through ongoing knowledge sharing and education. Collaboration and Relationships - Work collaboratively with internal and external partners to ensure programs are executed flawlessly and drive results. - Establish relationships and collaborate effectively across internal stakeholder teams (Digital Planning, Brand Marketing, Measurement, Creative, Site Experience/Merch Planning) to deliver high-quality work. - Collaborate with In-House buying team (paid search, paid social, online video) on cross-channel strategy and execution. - Establish strong working relationships with Affiliate agency partners, publishers, and creator partners. Drive Results (Plan, Execute, Measure)  - Support the Affiliate Marketing Manager and team with strategy development, planning, execution, optimization, and measurement of the Affiliate channel. - Act as an Affiliate channel best practice advisor, proactively identifying opportunities and providing POVs and recommendations to optimize channel performance. - Lead the development of the promotional offer and e-blast content schedule and newsletters, and support larger strategies and seasonal project plans.  - Support the day-to-day program execution, including content development, optimizations, creative/asset needs, and invoice and budget management.  - Develop creative briefs, communicate creative specifications and deadlines, and deliver creative asset guidelines and trafficking information to Brand Marketing and Creative teams. - Analyze program performance across publisher, promotional, content, and creator segments to identify growth opportunities. - Develop and maintain recurring performance reporting and dashboards highlighting KPIs, trends, insights, and optimization recommendations, while supporting attribution and broader measurement efforts.

Requirements

• Experience measuring digital marketing performance required
• 1-3 years of experience in Affiliate marketing, digital marketing, media, eCommerce or performance marketing
• Affiliate channel execution experience is preferred
• Related experience with a media agency, vendor or client-side media/marketing
• General knowledge of media planning (digital eCommerce channels is a plus)
• Experience working with digital analytics and reporting platforms (e.g., Adobe Analytics)
• Team player who is collaborative and an effective communicator
• Ability to interpret and analyze data and present it to a variety of stakeholders
• Results driven, detail oriented, and self-motivated
• Excellent project management skills

Preferred

• Affiliate channel execution experience is preferred
• Knowledge or familiarity with the social influencer marketing landscape is a plus
• Experience executing and measuring various forms of digital media is a plus
• Retail experience is a plus

Benefits

• Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.