Responsibilities

• Oversee, manage, and post all content and schedules for ACHA’s social media sites, including Facebook, Instagram, and LinkedIn as well as potential future networks such as TikTok.
• Create content and coordinate content production by other staff for all ACHA social media sites. Ensure that new and consistent information is posted regularly.
• Utilize other social media outlets that are conducive to the organization's program and service goals. Audit all ACHA social media to evaluate efficacy and success, and provide guidance on each network’s use.
• Reply to messages and comments, promote initiatives, and grow ACHA’s online community.
• Create all graphics for social media using Canva.
• Execute strategic ad campaigns (both in-house and potentially funded) through Meta Ads Manager, selecting appropriate targeting, designing content, monitoring ads, and providing reporting.
• Responsible for all website updates and publication of all posted content.
• Acts as liaison to staff for majority of content, as well as drafting and creating other content or online features as needed.
• Serve as ACHA lead contact with external web development team.
• Potentially implement SEO tracking and manage analysis and related purchases to assure the ACHA website is a go-to resource in the congenital heart disease and related spaces.
• Drive new website ideas as time and resources allow.
• Create and disseminate ACHA’s monthly and bimonthly e-newsletters and all email marketing activity to ACHA databases (promoting events, giving campaigns, etc.).
• Research and potentially implement other email marketing programs.
• Evaluate the effectiveness of ACHA digital communications. Develop and implement a social media and website strategy, potentially including paid advertising, for the organization.
• Establish and implement key metrics to track level of value and impact of communications efforts.
• Maintain a high standard of quality and visual consistency in all content.
• Review external digital communications to ensure that all content is in alignment with ACHA’s brand and messaging guidelines.
• Support program and development initiatives that involve digital components, such as social media posts, designing digital graphics, giving campaigns, Google Ads, and drafting copy and developing webpages.
• Function as team lead for digital components of any future brand updates.
• During specific annual marketing campaigns, support the development of strategy and implement the plan across social media, web, and e-marketing.

Requirements

• A minimum of a BA/BS
• A minimum 2-4 years of experience in digital strategy; planning, writing and managing social media networks, websites, and electronic communications; and other online media.
• Skills in marketing are required.
• Proven knowledge of online networks, AI, content management systems, third party design tools, and other related programs.
• Proven computer literacy, with strong hands-on capability in Microsoft Office, Outlook, PowerPoint and other tools.
• Occasional travel required.

Preferred

• Graphic design experience preferred.
• Knowledge of congenital heart disease, cardiology, and/or a related health area is a plus.
• Experience with Blackbaud Raiser's Edge is a plus, but training will also be provided.

Benefits

• generous benefits package including health, dental, vision, life, and disability plans as well as retirement plan match and paid time off