Responsibilities

• Digital Marketing & Agency Coordination
• - Serve as a day-to-day point of contact for Activate's digital marketing agency, coordinating priorities, timelines, deliverables, and outstanding needs.
• - Communicate business priorities and feedback to agency partners and internal stakeholders.
• - Track agency deliverables and follow up to ensure projects remain on schedule.
• - Compile performance reporting and identify trends, opportunities, or areas requiring additional attention.
• Paid Search & Lead Generation
• - Support the management and optimization of Google Ads campaigns, including targeting, messaging, landing pages, and conversion tracking.
• - Monitor campaign performance, including cost per lead, conversion rates, search terms, and overall lead quality.
• - Work with the digital marketing agency and internal stakeholders to identify opportunities to improve campaign performance.
• - Track lead-generation results and help connect marketing performance with feedback from the Business Development team.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 3–5 years of experience in digital marketing, performance marketing, content marketing, or a related field.
• Experience working with Google Ads and digital advertising campaigns.
• Working knowledge of SEO principles and tools such as Google Analytics and Google Search Console.
• Experience managing social media content and publishing calendars.
• Experience with website content management systems and email marketing platforms.
• Strong writing and editing skills with the ability to adapt messaging across digital channels.
• Comfortable analyzing marketing data and identifying actionable insights.
• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines.
• Experience coordinating with agencies, vendors, creative teams, or other external partners.