Responsibilities

• Manage and optimize direct-to-consumer digital marketing campaigns across channels including Meta, Google, Email, and emerging platforms
• Monitor campaign performance, pacing, and key KPIs to proactively identify performance issues and optimization opportunities
• Develop and execute audience targeting strategies focused on consumer engagement, registration, and lead conversion
• Develop testing hypotheses and conduct A/B tests across creative, messaging, offers, audiences, landing pages, and campaign approaches
• Evaluate test results, identify meaningful learnings, and apply findings to future campaigns and marketing strategy
• Develop compelling ad copy, promotional messaging, graphics, and video concepts designed to drive consumer action
• Use BI dashboards and campaign reporting tools to interpret performance, identify trends, and surface actionable insights
• Translate marketing data into clear performance recommendations for internal teams and stakeholders

Requirements

• 3+ years of experience in digital marketing, performance marketing, paid media, or campaign management
• Hands-on experience managing consumer lead generation and conversion-focused marketing
• Demonstrated ability to interpret marketing data and turn findings into actionable optimization recommendations
• Experience using BI dashboards, campaign reporting tools, and platform data to make informed marketing decisions
• Experience developing, executing, and evaluating marketing tests
• Ability to independently identify campaign performance issues and determine appropriate next steps
• Strong copywriting and creative development skills
• Experience developing or coordinating digital creative assets including ads, graphics, video, landing pages, and promotional content
• Strong organizational skills with the ability to manage multiple priorities and deadlines
• Clear communication skills and the ability to explain performance findings and recommendations to cross-functional stakeholders

Benefits

• 401(k) matching
• Health, Dental, & Vision insurance
• Life insurance
• Paid time off