Digital Marketing Specialist

Charlotte, NC (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive AI-powered marketing design and execution by applying practical AI tools to content, campaigns, and assets while maintaining brand quality and speed to market.

  • Own integration of AI tools in content creation, design, and optimization
  • Must-have: hands-on experience using AI in real marketing workflows
  • Standout: strong portfolio of AI-enhanced digital creative work

Job Description

Responsibilities

  • Identify, test, and implement AI tools to improve marketing efficiency and output
  • Use AI to assist with content creation, campaign ideation, optimization, and workflow automation
  • Train and support the marketing team on practical AI usage (prompts, tools, best practices)
  • Stay current on AI trends and recommend tools that actually solve problems (not just shiny objects)
  • Design marketing assets for email, digital campaigns, social, and web using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Collaborate with marketing stakeholders to translate ideas into polished, on-brand assets
  • Assist with digital and email design to ensure campaigns are visually compelling and conversion-friendly
  • Help improve speed-to-market while maintaining brand quality and consistency
  • Partner with other marketers to bring campaigns from concept to execution efficiently
  • Use AI and analytics tools to uncover trends, customer behavior insights, and optimization opportunities.

Requirements

  • Foundational understanding of AI tools used in marketing (content, design, automation, optimization, etc.)
  • Hands-on experience using AI in real marketing workflows
  • Strong graphic design skills with Adobe Creative Suite
  • Comfortable designing for email, digital, and social channels
  • Basic video editing or motion graphics experience is a strong plus
  • Bachelor’s degree in Marketing, Digital Media, Graphic Design, Communications, or related field
  • OR Equivalent practical experience with demonstrated portfolio of work
  • 3–7 years of experience in marketing, digital design, or creative production
  • Minimum 1–2 years actively using AI tools in real marketing workflows
  • Demonstrated experience implementing tools that improved efficiency, output, or performance
  • Strong portfolio showcasing digital, email, and social creative work
  • Experience collaborating within a marketing team environment

Preferred

  • Experience with email platforms (Mailchimp, HubSpot, etc.)
  • Familiarity with marketing automation or workflow tools
  • Experience creating short-form video or animated assets
  • Prior experience supporting cross-functional marketing teams