Digital Marketing (Social Media) Specialist/Creator - Aluminum Windows, Doors, Pergola, and Sunroom

Baldwin Park, CA (On-site)

$50K/yr – $250K/yrMid Level1+ years expFull time

Posted 1 month ago

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Job Summary

Own social content engine and paid social activation for an outdoor living brand, shaping content from script to short-form video and driving early funnel traffic with Meta ads.

  • Content & Platform Strategy: Develop video concepts, briefs, and moodboards for Instagram, TikTok, and YouTube to grow reach and engagement.
  • Paid Social Ownership: Plan, launch, and optimize Meta campaigns to drive traffic and revenue.

Job Description

Responsibilities

  • Develop creative briefs, stories, and mood boards for all video content.
  • Develop and implement engaging content strategies for Instagram, TikTok, and YouTube to increase brand awareness, engagement, and drive traffic.
  • Develop, execute, and optimize paid advertising campaigns on Meta platforms (Facebook/Instagram) using Meta Ads Manager to drive traffic and sales.
  • Manage our presence on Meta platforms, utilizing tools like Meta Business Suite for content planning, scheduling, and organic performance tracking.
  • Reply to all the inquiries from the platforms, respond to any quotes, and schedule our showroom visit.
  • Work closely with the Chief Marketing Officer.

Requirements

  • 1+ years of hands-on social media growth experience
  • Proven success in growing social accounts organically
  • Strong portfolio showcasing short-form video content (Reels, TikTok, YouTube Shorts required)
  • Experience writing scripts and building content concepts
  • Hands-on experience filming and editing video content
  • Proficiency in using marketing analytics tools (e.g., Google Analytics, Amazon Brand Analytics)
  • Excellent written and verbal communication skills
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously
  • High school or equivalent (Required)
  • Digital marketing: 1 year (Required)

Preferred

  • Background in outdoor living products (preferred)

Benefits

  • 401(k)
  • 401(k) matching
  • Health insurance
  • Paid time off
  • Referral program
  • Retirement plan