Digital Marketing & Social Media Specialist

Responsibilities

• Video Content Creation & Patient Testimonials - Create engaging, authentic short-form videos using a smartphone (professional video equipment is not required).
• Interview willing patients about their dental procedures, treatment outcomes, and overall experience at Diamond Dental.
• Capture patient experiences throughout the office, including the dental chair, reception area, and interactions with our friendly team.
• Film behind-the-scenes content showcasing our dentists, staff, advanced technology, procedures, and office environment.
• Edit videos into engaging Reels, TikToks, Shorts, and other social media formats using tools such as CapCut, Canva, or similar applications.
• Obtain appropriate patient consent and follow HIPAA and office privacy guidelines for all patient-related content.
• Social Media Management & Brand Building - Manage and grow Diamond Dental's social media presence across Instagram, Facebook, TikTok, and YouTube .
• Develop and execute a consistent social media content calendar.
• Create and publish videos, photos, patient testimonials, educational posts, and promotional content.
• Produce informative, easy-to-understand content on dental procedures, oral health, preventive care, cosmetic dentistry, and treatment options.

Requirements

• 2+ years of experience in digital marketing, social media management, content creation, or a related field.
• Demonstrated experience creating and editing short-form videos for Instagram Reels, TikTok, Facebook, or YouTube Shorts.
• Comfortable interviewing people on camera and making them feel relaxed and confident.
• Hands-on experience managing paid advertising campaigns using Meta Ads Manager and Google Ads.
• Working knowledge of campaign budgeting, audience targeting, keyword bidding, and performance optimization.
• Proficiency with mobile video editing and graphic design tools such as CapCut, Canva, or similar platforms.
• Strong written and verbal communication skills.
• Creative, self-motivated, organized, and comfortable working independently.
• Ability to work on-site at our Newtown, CT office.

Benefits

• Flexible schedule
• Opportunity for advancement
• Training & development