Digital Marketing & Social Media Coordinator at UGA College of Agricultural and Environmental Sciences | Athens, GA

UGA College of Agricultural and Environmental Sciences

Digital Marketing & Social Media Coordinator

Athens, GA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive CAES digital marketing across campaigns, SEO, content, and social media to boost engagement and visibility.

Plan, create, and deliver digital marketing campaigns across web properties, paid search, and email.
Two-plus years of digital marketing, social media, or content marketing experience.
Collaborates with OMC teams to produce engaging content for digital audiences.

Job Description

Responsibilities

Plan, create, and deliver digital marketing campaigns across web properties, paid search, and email.
Implement search and generative engine optimization best practices to ensure CAES content is easily discoverable, competitively positioned, and aligned with evolving search behaviors.
Develop and deliver engaging internal and external newsletters, maintaining audience lists, tracking performance, and implementing improvements for enhanced content distribution.
Partner with OMC creative and editorial units to support the production of visual and written content that will resonate with modern digital audiences.
Write, edit, and adapt content for web, social media, email, and other digital channels with a focus on clarity, accessibility, and performance.
Support strategic campaign initiatives by identifying organic and paid promotion opportunities and assisting with content creation, coordination, and reporting.
Assist the Digital Marketing and Social Media Manager with campaign budget management, including tracking expenses, organizing receipts, and supporting the business manager with accounting processes.
Create and capture engaging social media content for flagship CAES and UGA Extension social media channels under the supervision of the Digital Marketing and Social Media Manager.
Test and evaluate content formats — such as infographics, short-form videos, carousels, and interactive storytelling — to optimize engagement and expand reach.
Provide on-site social media coverage of campus events and other storytelling opportunities.
Create and distribute social media toolkits to support college-wide and UGA Extension content needs.
Assist OIT in coordinating efforts with UGA Extension Canva Ambassadors.
Support paid social media campaigns for programs, initiatives, and events under the supervision of the Digital Marketing and Social Media Manager.
Assist in establishing benchmarks and defining KPIs that reflect CAES’s impact across instruction, research, and Extension.
Monitor, analyze, and report on key performance metrics to improve engagement and optimize ROI, using data insights to inform strategic adjustments.
Produce clear, actionable reports, including quarterly updates, annual summaries, leadership impact reports, and stakeholder reports to demonstrate the effectiveness of marketing efforts.
Translate content performance data into insights that guide content planning, format experimentation, and distribution strategy, and communicate findings to internal and external stakeholders as needed.
Create and deliver training to CAES and UGA Extension faculty and staff, as well as other OMC team members, on digital marketing, search engine optimization, content creation, and social media best practices as necessary.
Research emerging trends in search and generative engine optimization, social media and higher education marketing, as well as best practices in digital marketing and digital accessibility, recommending and implementing innovative strategies to enhance online engagement.
Represent OMC on college- and campus-wide committees as needed.

Requirements

Bachelor’s degree in a related field or equivalent

Preferred

Two-plus years of digital marketing, social media, or content marketing experience.
Experience in higher education, nonprofit or public-sector communications
Familiarity with agricultural or scientific subject matter or a strong interest in learning
Familiarity with project management software, such as Asana
Experience with paid digital advertising, such as ad management in Meta, YouTube, Google, etc.
Demonstrated proficiency with Adobe Creative Suite
Strong understanding of storytelling, brand strategy, and digital audience engagement
Experience working with large teams and a wide net of external stakeholders

Benefits

Benefits Eligible
Full Time
TRS or ORP retirement plan

UGA College of Agricultural and Environmental Sciences

Agricultural and environmental sciences are only as important as the food you eat, the clothes you wear, and the water and air around you. To improve the quality and guard the safety of life's necessities, the University of Georgia College of Agricultural and Environmental Sciences has gathered world-renowned scientists and exceptional students.CAES is one of the oldest and among the best U.S. colleges of agriculture. In its classrooms, its Agricultural Experiment Stations and its statewide network of Cooperative Extension offices, the faculty and staff of the CAES are dedicated to discovering, teaching and delivering the science required for healthy living to flourish in Georgia.The CAES has classrooms, laboratories and facilities on UGA campuses in Athens, Griffin and Tifton, Georgia. In addition, CAES has research and education centers in Attapulgus, Camilla, Eatonton, Savannah, Blairsville, Calhoun, Midville and Plains. The college is also represented across the state by local UGA Cooperative Extension offices and five 4-H Centers in Hampton, Jekyll Island, Eatonton, Tybee Island and Dahlonega.

Athens, Georgia, USA

147 employees (8 in marketing)

www.caes.uga.edu