Responsibilities

• Duties/Responsibilities
• Digital Marketing and Newsletter Coordination
• Plan, create, and deliver digital marketing campaigns — including web properties, paid search campaigns, email newsletters, etc. — that drive digital engagement, strengthen brand visibility, and promote CAES research, instruction, and Extension.
• Implement search and generative engine optimization best practices to ensure CAES content is easily discoverable, competitively positioned, and aligned with evolving search behaviors.
• Develop and deliver engaging internal and external newsletters, maintaining audience lists, tracking performance, and implementing improvements for enhanced content distribution.
• Partner with OMC creative and editorial units to support the production of visual and written content that will resonate with modern digital audiences.
• Write, edit, and adapt content for web, social media, email, and other digital channels with a focus on clarity, accessibility, and performance.
• Support strategic campaign initiatives by identifying organic and paid promotion opportunities and assisting with content creation, coordination, and reporting.
• Assist the Digital Marketing and Social Media Manager with campaign budget management, including tracking expenses, organizing receipts, and supporting the business manager with accounting processes.
• Social Media Coordination
• Create and capture engaging social media content for flagship CAES and UGA Extension social media channels under the supervision of the Digital Marketing and Social Media Manager.
• Test and evaluate content formats — such as infographics, short-form videos, carousels, and interactive storytelling — to optimize engagement and expand reach.
• Provide on-site social media coverage of campus events and other storytelling opportunities.
• Create and distribute social media toolkits to support college-wide and UGA Extension content needs.
• Assist OIT in coordinating efforts with UGA Extension Canva Ambassadors.
• Support paid social media campaigns for programs, initiatives, and events under the supervision of the Digital Marketing and Social Media Manager.
• Performance Tracking and Analysis
• Assist in establishing benchmarks and defining KPIs that reflect CAES’s impact across instruction, research, and Extension.
• Monitor, analyze, and report on key performance metrics to improve engagement and optimize ROI, using data insights to inform strategic adjustments.
• Produce clear, actionable reports, including quarterly updates, annual summaries, leadership impact reports, and stakeholder reports to demonstrate the effectiveness of marketing efforts.