Digital Marketing + SEO Specialist, marcom agency (US/remote) at KNB Communications | USA | $65K/yr – $75K/yr

Digital Marketing + SEO Specialist, marcom agency (US/remote)

USA (Remote)

$65K/yr – $75K/yrMid Level4+ years exp

Posted 2 months ago

Job Summary

Own the transition from traditional SEO to AI enabled/assisted search by leading the full lifecycle of topic planning and the on page and off page authority needed to compete in high stakes environments.

SEO architecture and topic planning: build pillar strategies and high fidelity outlines that guide editorial and align with AI/LLM discovery.
Off-site authority: manage backlink signals, DR, and digital PR to power client content and outrank competitors.
Analytics & collaboration: own GA4/Looker reporting and partner with PMs to drive growth across multiple accounts.

Job Description

Advanced Keyword Research: Conduct deep dive keyword research to identify high value opportunities, prioritizing search intent and semantic relevance to fuel the transition from traditional search to AEO / GEO environments.
SEO Architecture: Develop and execute sophisticated topic clusters and pillar strategies to establish deep topical authority for our agency’s clients.
Authority & Ecosystem Awareness: Maintain a high level understanding of backlink profiles and Domain Rating (DR). You will be responsible for supporting the off site strategy and identifying authority gaps to ensure the content you architect has the necessary power to rank against competitors.
Topic Planning: Manage the full lifecycle of SEO topic planning, from initial keyword research to post publish performance analysis.
Content Outlining: Create high level, technical SEO article outlines that direct our writing team. You define the "what" and "why," ensuring every piece of content is optimized for both users and AI engines/LLMs.
SEO Audit: Auditing client websites for areas of improvement.
Search Evolution: Lead the internal transition from traditional SEO to AEO/GEO, ensuring our strategies account for prompt based search behavior.
Off-Site SEO Execution: Support the execution of off-site authority building activities, including link building outreach, guest posting, digital PR campaigns, and journalist/media query responses. The specific mix of activities will vary by client and program, but the throughline is the same: building the external signals that give our on-site content the authority it needs to perform.
Social & Content Distribution: Contribute to social media content efforts tied to SEO and content strategy, including organic LinkedIn management for clients and other distribution channels as needed. This isn’t social media for its own sake; it’s an extension of the content ecosystem we build for clients.
Data Integrity & Reporting: Own the backend reporting process. You ensure total data accuracy and distill raw metrics into high impact insights that help project managers communicate value to clients.
Internal Collaboration: Serve as the technical SEO lead for Project Managers, providing the data and strategy they need to manage client expectations and drive growth, which can include a multitude of tasks.

KNB Communications

The healthcare industry deserves its own specialized communications firm - one that is direct, passionate and understands the complexities and challenges of an evolving market.Our innovative approach combines PR with PR-driven marketing techniques delivering measurable results. We increase our clients' value and help them to cultivate lasting relationships with their many stakeholders.Since our founding in 1998 as the first healthcare technology PR firm, KNB has focused on strengthening the credibility and raising the visibility of our clients and inspiring a meaningful dialogue in healthcare.

Founded in 1998

Stamford, Connecticut, USA

42 employees (10 in marketing)

www.knbcomm.com