Digital Marketing & Marketing Automation Manager (PPC Expert)

Houston, TX (Hybrid)

$55K/yr – $75K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive a multi-channel marketing strategy with paid lead-gen to acquire customers and boost ROI for Natran Green Pest Control.

  • Own PPC/paid channels, budgets, and landing-page optimization.
  • 3+ years direct PPC across Google Ads/lead-gen and HubSpot or MA.
  • Proven ability to scale campaigns with measurable ROI and CRO tests.

Job Description

Responsibilities
  • Develop and oversee multi-channel marketing strategies that support organizational objectives, drive customer acquisition, and enhance brand visibility
  • Own all PPC and paid lead-generation channels (Google Ads, Yelp, Thumbtack, Baton, Best Picks, elocal, etc.)
  • Manage and optimize budgets, bids, targeting, keywords, creatives, and landing-page performance
  • Continuously test, optimize, and scale campaigns with a strict focus on ROI, CPL, and conversion rate
  • Deliver weekly KPI reporting with insights and corrective actions
  • Build, launch, and optimize automated email and SMS workflows in HubSpot (or equivalent)
  • Manage segmentation, A/B testing, delivery optimization, nurture sequences, and lifecycle communication
  • Monitor and report on engagement, conversions, and revenue influence from all campaigns
  • Maintain and optimize directory profiles, including Google Business Profile, Yelp, Thumbtack, Baton, Best Picks, elocal, etc.
  • Ensure accuracy, consistency, and reputation management across platforms
Requirements
  • Minimum 3 years of direct, hands-on PPC management across Google Ads and/or lead-gen platforms
  • Minimum 3 years of experience in HubSpot (or equivalent marketing automation platform)
  • Proven success managing six-figure annual PPC budgets with measurable ROI improvements
  • Demonstrated experience creating and optimizing landing pages and funnels
  • Strong working knowledge of Google Analytics, Google Ads, Canva, WordPress (or similar CMS tools)
  • Track record of developing strategies that increase brand awareness, market presence, and revenue growth.
  • Expert-level understanding of PPC, paid lead generation, and digital performance marketing
  • Strong knowledge of email/SMS automation, segmentation, nurture strategies, and conversion optimization
  • Proficiency with Adobe Creative Suite, Canva, or similar design tools
  • Excellent analytical ability with the skill to turn data into insights and recommendations
Preferred
  • Knowledge of the green industry and sustainability principles is a plus.
Benefits
  • Health, vision, dental, and life insurance benefits
  • PTO & paid holidays
  • 401 K
  • Flexible schedules
  • Employee discounts
  • We love building our culture. We host quarterly team events around the city!
Natran Green Pest Control logo

Natran Green Pest Control

Natran Green Pest Control is not just a job -- it's a career! We're searching for dedicated professionals looking for a rewarding career where they can grow personally and professionally. Our mission is to provide a healthy and positive environment, where hard work is recognized and rewarded and provide a clear path for career advancement. Our culture focuses on continuous learning, communication, and teamwork at every level of our company. Apply today and discover what makes Natran Green Pest Control one of the industry's fastest-growing young businesses -- and a terrific place to be!

Founded in 2006
Houston, Texas, USA
28 employees (1 in marketing)

Traffic Signals

Monthly Visitors
18.9K
Monthly Google Ads Budget
$5.9K
Traffic Source Mix
Search
42.2%
Direct
43.6%
Referral
5.3%
Social
7.7%
Paid
1.2%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
1 (4% of company)