Responsibilities

• Develop and execute integrated digital marketing strategies across paid media, social, email/CRM, and eCommerce to drive revenue growth.
• Align digital campaigns with product launches, promotions, and overall brand strategy.
• Establish and track KPIs (ROAS, CAC, LTV, conversion rates, traffic, engagement) and optimize performance accordingly.
• Manage and optimize paid advertising across platforms including Meta, TikTok, Google, and YouTube.
• Oversee website performance and eCommerce optimization (Shopify/WordPress), ensuring strong user experience and conversion.
• Lead CRM and lifecycle marketing efforts including email and SMS campaigns, automation, and segmentation (e.g., Klaviyo).
• Collaborate cross-functionally with marketing, creative, eCommerce, and sales teams to ensure cohesive execution.
• Provide direction for digital content across channels, ensuring alignment with brand messaging and performance goals.
• Analyze performance data (GA4, ad platforms) and deliver actionable insights and reporting on traffic and ROI.
• Manage budgets, allocate resources effectively, and identify growth opportunities across channels.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics or a related field.
• 5+ years of experience in digital marketing analytics, performance marketing, or eCommerce marketing (CPG experience preferred).
• Proven track record of driving revenue growth through digital channels and full-funnel marketing strategies.
• Strong experience managing and optimizing paid media campaigns across multiple platforms such as Meta, TikTok, Google Ads, and similar channels.
• Experience with eCommerce platforms such as Shopify and website content management systems.
• Hands-on experience with CRM/email marketing platforms such as Klaviyo, including automation and segmentation strategies.
• Strong analytical skills with reporting tools including Google Analytics, Meta Ads Manager, and other dashboarding tools.
• Ability to strategize, execute, and optimize integrated digital campaigns across multiple channels.
• Strong understanding of digital customer journeys, conversion optimization, and audience targeting.
• Experience collaborating with creative teams to develop high-performing digital content.

Preferred

• Excellent communication, organization, and project management skills.
• Ability to adapt to change in a fast-moving, performance-driven environment.
• Detail-oriented with the ability to manage multiple projects, deadlines, and reporting needs.

Benefits

• Details not provided.