Digital Marketing Manager/Senior Manager (FL or NYC)

Deerfield Beach, FL (Hybrid)

$80K/yr – $120K/yrSenior Level2+ years expFull time

Posted 5 months ago

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Job Summary

Own Amazon paid search via activation, optimization, and keyword-driven bidding to lift traffic and sales on Sponsored Products, Brands, and Display.

  • On-platform activation and optimization of Amazon ads across Sponsored Products, Sponsored Brands, and Sponsored Display
  • Keyword research and targeting to reach the right audience and improve ROI
  • Cross-functional collaboration with content, creative, and partner teams to implement winning Amazon strategies

Job Description

Responsibilities

  • On-platform activation and optimization of Amazon paid search campaigns
  • Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads
  • Develop and execute strategies to optimize campaigns to drive traffic, increase sales, and maximize return on investment
  • Conduct keyword research and develop targeting strategies to reach the right audience
  • Analyze campaign performance data and provide insights and recommendations to improve campaign performance
  • Monitor and adjust bids, budgets, and targeting settings to ensure campaigns are meeting performance goals
  • Collaborate with cross-functional teams, including content, creative, and partner management teams, to develop and implement effective advertising strategies
  • Stay up-to-date with the latest Amazon advertising trends and best practices to ensure campaigns are leveraging the latest features and opportunities
  • Research, create, categorize and refine keyword lists to create a comprehensive pay-per-click campaign on Amazon
  • Implement successful bidding strategies and effective keyword management
Recom logo

Recom

Recom is designed to fit like a glove—we develop expertly tailored solutions to help premium brands accelerate on Amazon. We go beyond the standard, one-size-fits-all approach by digging into the details to shape the right Amazon strategy for each brand. Drawing upon our real-world Amazon knowledge in dozens of product categories, we create the optimal action plan for your brand and deliver results that meet and exceed your expectations. Our goal is to be a frictionless partner—the perfect fit for your brand, meshing with your organization and executing every component of your Amazon strategy flawlessly.

Founded in 2013
Deerfield Beach, Florida, USA
264 employees (53 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Monthly Google Ads Budget
$77
Traffic Source Mix
Search
30.2%
Direct
52.7%
Referral
6.9%
Social
7.9%
Paid
1.3%

Headcount Trend

Current headcount: ~264

Marketing Team

Marketing Team Size
36 (14% of company)