Responsibilities

• Develop and execute the end-to-end omni-channel patient strategy, identifying business critical tactics to drive compelling digital engagement and education
• Translate brand strategy into high-impact, compliant patient-facing tactics, owning the execution of all non-personal promotion, inclusive of unbranded and branded websites, media, social media, and CRM
• Optimize digital performance through analytics and audience insights, and maximize ROI across paid, owned and earned digital channels across the Pharvaris brand portfolio
• Clearly communicate and champion patient brand strategy with internal stakeholders and external partners.
• Partner with MLR to deliver high impact patient marketing initiatives, driving strategic value, innovation, and executional excellence.
• Develop deep expertise in patient journeys by generating insights, identifying unmet needs and friction points, and translating those insights into actionable tactics
• Manage external agencies to deliver high-quality work on time and within budget, while maintaining focus on strategic priorities, executional excellence, and efficient resource allocation

Requirements

• Bachelor’s degree required; MBA preferred
• Typically requires 5+ years of relevant biopharmaceutical industry experience, including at least 3 years of focused experience in U.S. marketing
• Experienced developing and executing both branded and unbranded marketing initiatives
• Experience in rare disease and/or specialty markets with meaningful competitive complexity required
• Prior U.S. launch experience preferred
• Demonstrated ability to build strong, credible partnerships across internal teams and external stakeholders, including patient organizations
• Strong scientific and medical acumen, with the ability to translate complex information into clear, appropriate, and compelling communications for patient/caregiver audiences
• Proven history of engaging rare disease communities with empathy, authenticity, and a strong understanding of the human experience behind the disease
• Highly motivated self-starter with strong planning and organizational skills, able to manage competing priorities while maintaining a high degree of accuracy and follow-through
• Excellent communication and presentation skills, with the ability to express ideas clearly, confidently, and effectively to senior leadership and external partners