Responsibilities

• Manage, train, and lead the digital department as needed
• Join sales team on client meetings to help close current and new business digital accounts
• Drive digital sales growth by identifying client needs and developing comprehensive digital marketing strategies
• Conduct thorough market research, competitor analysis, and audience segmentation to identify target demographics and tailor campaign accordingly.
• Manage digital campaigns including CTV/OTT, Display, Paid Search, Remarketing, and Online Video
• Regularly monitor campaign performance, generate actionable insights, and make data-driven optimizations
• Conduct monthly/quarterly meetings with digital clients to review campaign performance, key findings, and recommendations
• Stay current with industry trends and emerging technologies to identify opportunities and improve campaign performance
• Meet with sales staff regularly to provide support and training on digital tactics

Requirements

• Bachelor's degree in marketing or related field
• Experience planning and managing targeted display, online video, paid search, and streaming TV advertising campaigns
• Understanding of digital marketing metrics/KPIs and experience analyzing campaign performance
• Proficient in Google Suite products
• Google Ads Certifications required

Preferred

• 2 years working in digital marketing or equivalent experience preferred