Responsibilities

• Design and implement comprehensive paid media strategies across channels including Google Ads, Bing, Meta and programmatic platforms.
• Identify target audiences, set campaign goals, and define key performance indicators (KPIs) in alignment with business objectives.
• Work with a portfolio of locations to provide intake of their goals and needs and deliver to agency responsible for execution
• Oversee end-to-end campaign execution, including ad creation, budget allocation, bidding strategies, and performance tracking.
• Utilize A/B testing and other methodologies to optimize ad creative, landing pages, and conversion funnels.
• Monitor campaign performance in real time and adjust strategies to maximize ROI and meet or exceed KPIs.
• Analyze campaign data using tools like Adobe, marketing dashboards, and third-party reporting software.
• Generate regular performance reports and insights for senior leadership and stakeholders.
• Make data-driven recommendations to refine strategies and improve campaign effectiveness.
• Mentor and manage a team of digital media specialists, ensuring ongoing professional development and high-quality campaign execution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3 or more years of experience in digital marketing with a strong focus on paid media management.
• Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising tools.
• Proficient with analytics and reporting tools (e.g., Google Analytics, Adobe, Domo).
• Experience with A/B testing tools and methodologies.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication and leadership abilities.
• Proven track record of successfully managing large-scale digital advertising campaigns.
• Ability to work effectively in a fast-paced, dynamic environment.
• Detail-oriented with strong organizational skills.

Benefits

• PTO: Unlimited with Supervisor partnership
• Fully remote with 10% Travel
• Health, Vision and Dental plans for you and your family to choose from
• 401K Retirement Plan: company will match 30% up to the first 6% of yourcontributed amount
• Life Insurance, Short-Term and Long-Term Disability
• Special Program Options: FSA, EAP, Legal Services, and Identity Theft
• Working in a dynamic, collaborative, and fun environment
• Coached and supported career growth through Wrench University