Welbehealth Non Sponsored Board

Digital Marketing Manager

USA (Hybrid)

$109K/yr – $144K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital acquisition program spanning search, social, and AI-enabled automation to accelerate demand generation, optimize CAC, and scale impact.

  • Plan and optimize SEM/PPC, CTV, and omnichannel campaigns with rigorous reporting and budget discipline.
  • Lead landing page testing, SEO, and site optimization to boost organic reach and conversion.

Job Description

Responsibilities
  • Plan, build, and manage SEM/PPC campaigns through Google Search and Bing, as well as manage connected TV (CTV) campaigns and report on metrics in a clear and concise manner
  • Adopt and integrate AI tools across the marketing function - prompt engineering, AI-powered analytics, automated workflows, and LLM-assisted content and copy production - to compress execution timelines, scale output, and maintain a measurable edge over competitors
  • Drive upper and lower funnel results through social media advertising, demonstrating the ability to target seniors with relevant, captivating creative that inspires action
  • Manage omnichannel campaign spend, ensuring that campaigns stay within budget and exceed CAC goals, as well as build reports to measure campaign effectiveness and inform optimizations
  • Support website development and spearhead a landing page testing plan to support demand generation, as well as develop an SEO strategy and execute on-site and off-site adjustments to improve search engine ranking positions
  • Evaluate all current customer acquisition paths and identify areas for improvement and growth, quickly capitalizing on low hanging fruit
  • Work with our email/marketing automation tool, building and maintaining nurture streams to prospective participants to progressively engage them on WelbeHealth’s value proposition
Requirements
  • Bachelor’s degree or higher preferred
  • Must be willing to travel up to 15% of the time to WelbeHealth centers and offsite meetings
  • Minimum of three (3) years of experience in digital marketing; experience working in healthcare or other highly regulated environments is highly desired
  • Minimum of two (2) years of experience building AI automations with impactful examples of AI-based builds that help streamline demand generation efforts
  • Deep experience with Google Ad Words, Google Analytics, and Microsoft Ad Center; Google Paid search certification is a strong plus
  • Knowledge of Meta advertising best practices, and experience directly managing paid social ads
  • Experience directly managing at least $100K/month in paid media spend, with a demonstrated track record of hitting monthly budgets while achieving upper and lower funnel goals
  • Hubspot or similar enterprise marketing automation platform experience strongly preferred; familiarity with SFDC CRM and building Salesforce reports to tie campaign tactics to ROI
Preferred
  • Experience working in healthcare or other highly regulated environments is highly desired
Benefits
  • Medical insurance coverage (Medical, Dental, Vision)
  • Work/life balance - 17 days of personal time off (PTO), 12 holidays observed annually, and 6 sick days
  • 401K savings + match
  • Comprehensive compensation package including base pay and bonus
  • And additional benefits!