Responsibilities

• Strategizing, implementing, and evaluating digital marketing campaigns to drive brand growth and increase engagement
• Overseeing social media marketing activities
• Managing paid media campaigns across Google Ads and Meta Ads
• Leading lead generation efforts
• Analyzing web traffic and digital performance metrics
• Optimizing digital strategies to meet marketing goals
• Working closely with content creators, producers, and stakeholders to ensure cohesive messaging and brand alignment across all digital platforms

Requirements

• Proven proficiency in Social Media Marketing and Digital Marketing
• Hands-on experience managing Google Ads and Meta Ads (Facebook/Instagram) campaigns, including setup, optimization, budget management, and reporting
• Demonstrated experience in Lead Generation and Marketing strategy development
• Strong skills in Web Analytics (GA4, Meta Business Suite, Google Ads reporting, or equivalent) and the ability to translate metrics into action
• Experience managing digital campaigns end-to-end and collaborating with cross-functional teams
• Excellent communication, creativity, and organizational abilities
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field

Preferred

• Video editing experience (Premiere Pro, DaVinci Resolve, CapCut, or equivalent)
• Graphic design skills (Adobe Creative Suite, Figma, or Canva)
• On-set or production-adjacent experience with video and photo shoots
• Familiarity with AI content creation and workflow tools (generative image/video, copywriting assistants, automation platforms)
• Familiarity with video production processes or media-related industries
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field