Responsibilities

• Develop and execute creative marketing campaigns to acquire new donors through digital channels, lead generation, newsletter signups, paid ads, and partnerships, expanding HALO’s philanthropic reach.
• Track fundraising campaign performance using analytics and reporting tools to measure ROI, donor engagement, and conversion, and use insights to inform decision making and to optimize future campaigns.
• Provide analyses and recommendations on digital fundraising strategies, segmentation of donor audiences, and content creation for various digital platforms.
• Create and deliver regular acquisition campaigns from start to finish. This includes using data led insights to build innovative and effective propositions and conversion journeys, with a focus on excellent user experience and recruiting high quality, long-term donors.
• Collaborates regularly with HALO USA Communications Officer for alignment on HALO USA comms calendar activities, key dates, and campaigns, program content, and other HALO evolving priorities.
• With guidance and supervision from the Senior Philanthropy Manager, Annual Giving & Campaigns, develop and implement multi-channel marketing strategies for annual fundraising campaigns to support Philanthropy goals.
• Create and test new, data-led regular giving propositions based on audience research and results, working collaboratively with colleagues in the Philanthropy and communications team to monitor and influence donor journeys to ensure strong rates of retention.
• Use of combination of the Meta Business Suite, Google Analytics, agency reports and HALO CRM to track and report on results against target.
• Plan and manage digital fundraising appeals and impact storytelling campaigns across email, website, and social media.
• Provide regular expertise to help guide the decisions and execution of paid digital media across the organization.

Requirements

• Bachelor’s degree in marketing (digital) and 7+ years of combined experience in digital marketing, communications, for sales, revenue, charity and/or political fundraising campaigns.
• Proven success managing multi-channel cause-oriented marketing campaigns (digital and direct marketing) and regular giving recruitment via paid marketing channels, with excellent campaign management skills.
• Applicant must hold U.S. citizenship

Benefits

• Vacation Time: 25 days (5 weeks) paid vacation (PTO) accrued at 16.667 hours per month.
• Sick Leave: 5 days (1 week) paid Sick-Leave. Sick Leave cannot be ‘carried-over’ to the next year.
• Holidays: HALO USA observes all USA Federal holidays
• Savings Plan: A 401(k)-retirement savings plan is offered to our employees, but managed entirely through our Payroll provider, Insperity. HALO USA will ‘match’ up to 5% of an employee’s contributed monthly savings to their 401(k) account.
• Health Insurance: Health Insurance benefits are offered to employees through HALO’s payroll provider, Insperity. HALO pays a portion of the employee’s monthly health insurance premium. (Applies only to employees that choose to partake in the health insurance plan.)
• Dental Insurance: Dental Insurance benefits are offered to employees through HALO’s payroll provider, Insperity. HALO pays a portion of the employee’s monthly dental insurance premium. (Applies only to employees that choose to partake in the dental insurance plan.)