Digital Marketing Manager

Responsibilities

• Develop, execute, and scale multi-channel paid media across Meta, Google, TikTok, Snap, X, AppLovin, Reddit, and emerging channels, balancing evergreen campaigns with product drops and launches.
• Lead SEO and affiliate strategies through agency partners, setting priorities, budgets, partner strategy, and performance expectations while driving publisher/creator growth.
• Manage agency and in-house execution, including strategy, briefs, budgets, campaign optimization, and performance accountability.
• Manage media budgets and forecasts, optimizing spend and channel mix against revenue, profitability, MER, CAC, and ROAS goals.
• Lead creative strategy and testing across paid media and email/SMS, partnering with internal creative teams and agencies to develop, refresh, and optimize assets, audiences, offers, landing pages, and checkout experiences.
• Own lifecycle marketing across Klaviyo and SMS platforms, including automated flows, broadcast campaigns, product launches, promotions, and seasonal initiatives.
• Own the loyalty program end to end, including enrollment, tiers, rewards, member offers, growth, engagement, economics, and integration across email, SMS, site, and product drops.
• Drive email/SMS list growth through on-site capture, waitlists, promotions, partnerships, giveaways, and paid acquisition while maintaining list quality, deliverability, segmentation, and compliance with CAN-SPAM, TCPA, and applicable privacy regulations.
• Analyze and optimize retention performance to increase LTV, repeat purchase rate, AOV, engagement, redemption, and revenue.
• Build and maintain performance reporting and attribution across Shopify, GA4, Triple Whale, Northbeam, and other relevant platforms, translating data into actionable growth insights.

Requirements

• 5–7+ years of hands-on digital performance and lifecycle marketing experience.
• Demonstrated expertise with paid media; Meta Ads Manager and Google Ads, with a proven track record of managing significant performance budgets and scaling spend profitably.
• Advanced proficiency with Klaviyo (flows, segmentation, deliverability, flow branching) and SMS marketing platforms (Attentive/Postscript).
• Hands-on experience building, running, and scaling a customer loyalty or rewards program on a dedicated platform such as Yotpo, LoyaltyLion, or Smile.io—including reward structure, tiering, and integration with email and SMS.
• Strong hands-on experience with Shopify, Google Analytics 4 (GA4), and direct-to-consumer attribution dashboards (Triple Whale, Northbeam).
• Proficient and solid understanding of direct-response creative frameworks, aesthetic design principles, and copy that converts across social feeds and inboxes.
• Experience briefing, directing, and holding agency partners accountable to performance expectations, while staying hands-on where it matters.
• Highly analytical, nimble, and comfortable moving between acquisition and retention work as priorities shift. Thrives in a fast-moving environment and is excited about scaling an active lifestyle brand.

Preferred

• Background in apparel, premium consumer goods, or DTC e-commerce.
• Hands-on buying experience with TikTok, Snap, Reddit, or AppLovin.
• Familiarity with affiliate networks and tooling (Impact, ShareASale, Levanta, or similar).
• Practical experience using AI tools such as Claude to automate recurring marketing work, accelerate reporting and analysis, and increase output without adding headcount.
• Enough command of technical and content SEO to set direction for an outside agency.
• Experience marketing limited-edition drops, collaborations, or other high-demand, time-compressed launches.

Benefits

• Health Insurance (immediate eligibility)
• Health Savings Account – company contribution
• Dental Insurance (immediate eligibility)
• Vision Insurance (immediate eligibility)
• PTO (immediate eligibility)
• 401(k) Retirement plan with 4% employer match (Eligibility begins after 1 year of employment)
• Annual 401(k) Profit Share Bonus (Eligibility begins after 1 year of employment)
• Employee discount on UNRL Product (immediate eligibility)