Digital Marketing Manager

Tampa, FL (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive paid media campaigns across Google Ads and Meta, with a focus on landing-page optimization to lift conversions and lower CPA.

  • Own end-to-end campaign creation and optimization across Google Ads and Meta ads.
  • Must-have: Hands-on experience with Google Ads, Meta Ads Manager, and GA4.
  • Standout: WordPress page updates and landing-page creation to boost conversions.

Job Description

Responsibilities

  • Build and optimize Google Ads campaigns
  • Manage Meta (Facebook & Instagram) ads and retargeting
  • Improve cost per acquisition and campaign performance
  • Build and update pages in WordPress
  • Create landing pages for campaigns
  • Improve user experience and conversion rates
  • Execute campaigns tied to promotions and key initiatives
  • Test messaging, offers, and user journeys
  • Track performance using Google Analytics
  • Report on key metrics and insights

Requirements

  • Google Ads
  • Meta Ads Manager
  • Google Analytics (GA4)
  • WordPress
  • Google Tag Manager

Preferred

  • Looker Studio
  • Klaviyo
  • Hotjar or Microsoft Clarity
  • BigCommerce
  • Basic HTML/CSS
Universal Weather and Aviation logo

Universal Weather and Aviation

At Universal, we’re moving organizations that move the world. As the #1 mission management company for private flight departments, we’re supporting hundreds of flights daily that touch peoples’ lives in all kinds of way – including business, government, leisure, family, humanitarian and more. We’re continually growing and adapting to the ever-changes needs of our customers and industry, and we’re innovating new services and technologies that will propel private aviation in the future. We love our customers, we love people, and we’re always on the hunt for talented individuals to join our team. For a listing of our current career opportunities, please visit www.universalweather.com/careers.☝️ Voted Houston Chronicle's Top Workplaces 2021.

Founded in 1959
Houston, Texas, USA
975 employees

Traffic Signals

Monthly Visitors
58.8K
Traffic Source Mix
Search
45.8%
Direct
43.4%
Referral
7.7%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~969

Recent News