Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive traffic to the website.
• Manage and optimize SEO efforts to improve organic search rankings and increase website traffic.
• Oversee social media marketing initiatives, including content creation, scheduling, and engagement with followers.
• Utilize analytics tools to track performance metrics, analyze data, and generate reports to inform decision-making.
• Implement marketing automation processes to streamline campaigns and improve lead nurturing efforts.
• Conduct market research to identify trends, customer preferences, and competitive landscape insights.
• Collaborate with cross-functional teams to ensure cohesive messaging across all digital platforms.
• Optimize conversion rates through A/B testing and other conversion optimization techniques.
• Maintain an understanding of e-commerce trends and best practices to enhance online sales strategies.

Requirements

• Proficiency in SQL for data analysis and reporting purposes
• Experience with marketing automation tools to manage campaigns effectively
• Knowledge of JavaScript for basic web development tasks related to marketing initiatives
• Strong research skills to gather insights on market trends and consumer behavior
• Expertise in analytics platforms (e.g., Google Analytics) for tracking performance metrics
• Solid understanding of SEO best practices and techniques for improving search rankings
• Familiarity with conversion optimization strategies to enhance user experience and increase sales
• Basic knowledge of HTML for editing website content as needed
• Experience in e-commerce marketing strategies that drive online sales growth
• Proven ability in social media marketing, including content strategy development and community management

Benefits

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off