Digital Marketing Manager at Thompson Hospitality Corporation | Reston, VA

Thompson Hospitality Corporation

Digital Marketing Manager

Reston, VA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-brand digital marketing operations for a restaurant group, owning site updates, promos, third-party marketplaces, and CRM-driven growth.

Own website updates, pricing, promotions, and merchandising across platforms.
Must-have: 4+ years in digital marketing for multi-location hospitality or retail.
Standout: Experience managing delivery platforms and CLV-focused CRM work.

Job Description

Responsibilities

Manage website across all brands to include timely updates to pricing, promotions, and pop-ups.
Monitor the scheduling, and performance tracking of email marketing campaigns — brand-specific and system-wide.
Work with digital assets for resizing where needed.
Serve as the primary liaison for Uber Eats, DoorDash, Grubhub, and other third-party marketplaces.
Own menu accuracy, promotional uploads, pricing alignment, and merchandising (photo) opportunities across platforms.
Monitor third-party platform dashboards and performance metrics to identify trends and growth opportunities on a consistent basis.
Lead and work closely with the Marketing Associate to ensure listings (Google, Yelp, etc.) are accurate and optimized on a consistent basis.
Own OLO relationship along with providing support for CRM and segmentation strategies and the building of CLV for all brands.
Partner with Brand Managers to align digital campaigns with in-store promotions and activations.
Collaborate with Marketing Associate Manager to support digital delivery of catering, gift card, and loyalty initiatives.

Requirements

4+ years of experience in digital marketing, ideally in multi-location restaurants, retail, or hospitality.
Proficient with website CMS platforms (Squarespace a plus), email marketing tools (OLO is a plus), and third-party marketplaces.
Strong understanding of digital KPIs and customer journeys.
Proven ability to manage projects across departments and balance multiple brand voices.
Comfortable analyzing performance metrics and making data-driven decisions.
Detail-oriented with strong organizational and communication skills.
Prior experience managing teams.
Experience managing restaurant delivery platforms (Uber Eats, DoorDash, GrubHub) as well as customer data platforms.
Knowledge of photoshop, adobe, and Canva.
Basic design or HTML knowledge is a plus

Preferred

Squarespace a plus
OLO is a plus
Basic design or HTML knowledge is a plus

Benefits

Health/Dental/Vision
Paid Time Off
401(k), matched up to 4%
Short and Long Term Disability
Tuition Reimbursement
Employee Referral Program
Pet Insurance
Discounts: Hotels, Travel, Tickets, Restaurants
Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school

Thompson Hospitality Corporation

Thompson Hospitality is the largest minority-owned Food Service, and one of the largest Retail Food and Facilities Management companies in the country. It’s a trusted position which has given us a sensibility we also bring to our restaurant group and retail operations.We’re a family-run organization, built on values that carry over to more than twenty years of client, customer, and community relationships. Every one of us has the same goal: to provide the ultimate client experience. We ask, “How else can we help?” Then we make magic happen."It isn’t simply what you do in your life that matters, it’s who you are."This was the creed of Thompson patriarch and teacher, Fred Thompson, Sr. And this is how his children, Warren, Fred Jr., and Benita, have chosen to lead this company since its founding in 1992.What we do every day is in service of our many clients, customers, and communities across the country. We look at every person and project as the most important one of the day. And we are always adding services, products, and systems that make your life easier.Recognized as “Company of the Year” in 2010 by Black Enterprise Magazine, we’re a company whose performance is guided by six simple standardsServe the Highest Quality Food Provide World-Class ServiceMaintain Flexibility to Better Serve Our ClientsBe Accountable For Our ActionsCelebrate DiversityGive Back to Our CommunitiesOur mission is to provide a positive experience to every relationship in which we are involved: one Guest, one Client, one Team Member at a time.

Founded in 1992

Reston, Virginia, USA

760 employees (27 in marketing)

www.thompsonhospitality.com