Responsibilities

• Design and execute integrated digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels to maximize reach and ROI.
• Manage website content using content management systems like WordPress, ensuring content is engaging, SEO-friendly, and aligned with brand standards.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website visibility.
• Implement conversion optimization strategies by analyzing user behavior data through web analytics reporting tools like Google Analytics and Google Tag Manager.
• Develop compelling content for email marketing campaigns, social media posts, blogs, and other digital assets to attract and retain audiences.
• Oversee paid advertising campaign setup, management, and performance analysis to ensure effective spend and campaign success.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing graphics for digital ads and social media.
• Monitor industry trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, and performance marketing to keep strategies current.
• Track campaign performance metrics regularly; prepare detailed reports on web analytics, marketing analytics, and overall campaign effectiveness for continuous improvement.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance