Responsibilities

• Develop and execute integrated digital marketing campaigns for new titles, backlist, and author brands
• Manage full-funnel marketing strategies from awareness through conversion and reader retention
• Analyze campaign performance using data-driven insights and adjust strategies accordingly
• Oversee all social media platforms (Instagram, TikTok/BookTok, Facebook, Bluesky, YouTube, WhatsApp, LinkedIn)
• Create and manage content calendars aligned with publication schedules and seasonal academic trends
• Build and nurture communities among educators, researchers, and academic readers
• Identify and manage partnerships with education influencers, thought leaders, and academic bloggers
• Develop content strategies that drive organic traffic and position Teachers College Press as an authoritative voice in education and related disciplines
• Plan, script, and produce high-quality, engaging video content tailored for social media (TikTok, Instagram Reels, YouTube Shorts), company blogs, and live webinars
• Cross-Functional Collaboration: Partner with the marketing, editorial, and PR teams to align video content with broader promotional campaigns and seasonal publishing schedules

Requirements

• Bachelor’s Degree
• 3–5+ years of digital marketing experience, with at least 2 years in publishing, academic publishing, education media, or a content-driven industry
• Proven expertise in social media management, email marketing, SEO/AEO, and paid digital advertising
• Hands-on experience with marketing platforms: Adobe or Canva, Google Analytics 4, Meta Business Suite, Amazon Advertising Console
• Solid understanding of book retail and academic library ecosystems (Amazon, Bookshop.org, library platforms)
• Strong analytical skills and comfort with performance dashboards and KPI reporting
• Excellent written and verbal communication skills

Preferred

• Experience marketing to academic, educator, or policy-focused audiences
• Familiarity with AI marketing tools (e.g., ChatGPT for content, Jasper, Canva AI)
• Knowledge of e-book marketing strategies

Benefits

• Our benefits contribute significantly to the total compensation package that includes medical, dental, vision, and supplemental insurance plans; flexible and hybrid work schedules; tuition remission; life insurance; short and long-term disability insurance; an exceptional employer retirement matching program; health savings accounts (HSA), flexible spending accounts (FSA), Public Service Loan Forgiveness eligibility, and a robust Employee Assistance Program (EAP).
• Hybrid/Remote
• Teachers College maintains a hybrid work environment, which provides employees with flexible work arrangements while ensuring we preserve the important aspects of our unique in-person college-campus culture. Depending on role and business needs, colleagues will either work onsite or in a hybrid model (a combination of in-office and virtual days). Employees are expected to live within a 150-mile radius of the College.