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Teachers College, Columbia University

Digital Marketing Manager

New York City, NY (Hybrid)

$70K/yr – $80K/yrSenior Level3+ years expFull time

Posted 4 months ago

Job Summary

Own a data-driven, end-to-end digital marketing engine for academic titles, from content to communities and ROI signaling.

  • Growth & Content: Build integrated campaigns for new titles, backlist, and author brands across social, email, and video.
  • Audience & Channels: Manage educator and academic communities and key influencer partnerships on platforms from TikTok to YouTube.
  • Measurement & Optimization: Track performance metrics and optimize with SEO/AEO, paid media, and video content to maximize ROI.

Job Description

Responsibilities

  • Develop and execute integrated digital marketing campaigns for new titles, backlist, and author brands
  • Manage full-funnel marketing strategies from awareness through conversion and reader retention
  • Analyze campaign performance using data-driven insights and adjust strategies accordingly
  • Oversee all social media platforms (Instagram, TikTok/BookTok, Facebook, Bluesky, YouTube, WhatsApp, LinkedIn)
  • Create and manage content calendars aligned with publication schedules and seasonal academic trends
  • Build and nurture communities among educators, researchers, and academic readers
  • Identify and manage partnerships with education influencers, thought leaders, and academic bloggers
  • Develop content strategies that drive organic traffic and position Teachers College Press as an authoritative voice in education and related disciplines
  • Plan, script, and produce high-quality, engaging video content tailored for social media (TikTok, Instagram Reels, YouTube Shorts), company blogs, and live webinars
  • Cross-Functional Collaboration: Partner with the marketing, editorial, and PR teams to align video content with broader promotional campaigns and seasonal publishing schedules

Requirements

  • Bachelor’s Degree
  • 3–5+ years of digital marketing experience, with at least 2 years in publishing, academic publishing, education media, or a content-driven industry
  • Proven expertise in social media management, email marketing, SEO/AEO, and paid digital advertising
  • Hands-on experience with marketing platforms: Adobe or Canva, Google Analytics 4, Meta Business Suite, Amazon Advertising Console
  • Solid understanding of book retail and academic library ecosystems (Amazon, Bookshop.org, library platforms)
  • Strong analytical skills and comfort with performance dashboards and KPI reporting
  • Excellent written and verbal communication skills

Preferred

  • Experience marketing to academic, educator, or policy-focused audiences
  • Familiarity with AI marketing tools (e.g., ChatGPT for content, Jasper, Canva AI)
  • Knowledge of e-book marketing strategies

Benefits

  • Our benefits contribute significantly to the total compensation package that includes medical, dental, vision, and supplemental insurance plans; flexible and hybrid work schedules; tuition remission; life insurance; short and long-term disability insurance; an exceptional employer retirement matching program; health savings accounts (HSA), flexible spending accounts (FSA), Public Service Loan Forgiveness eligibility, and a robust Employee Assistance Program (EAP).
  • Hybrid/Remote
  • Teachers College maintains a hybrid work environment, which provides employees with flexible work arrangements while ensuring we preserve the important aspects of our unique in-person college-campus culture. Depending on role and business needs, colleagues will either work onsite or in a hybrid model (a combination of in-office and virtual days). Employees are expected to live within a 150-mile radius of the College.
Teachers College, Columbia University logo

Teachers College, Columbia University

We are rooted in a purposeful history, which began over 135 years ago. This is where true change happens, and where it began. At Teachers College, we're committed to empowering learners and leaders to build a smarter, healthier, more equitable world through multidisciplinary knowledge creation, policy engagement, and practice innovations across education, psychology, and health. Through our academics, research, and service, we’re preparing a new generation of leaders to invent the solutions that will bring greater equity to the world. And as the results of past and present show, our community has the strength and stamina to do the lasting work of change across critical fields. Teachers College is located in New York City and is an affiliate of Columbia University.Alumni Groups: Teachers College Alumni: https://www.linkedin.com/groups/1863630/TC Asian and Pacific Islander Alumni Network: https://www.linkedin.com/groups/9044532/TC Black Alumni Network: https://www.linkedin.com/groups/8997185/TC LGBTQIA Alumni Network: https://www.linkedin.com/groups/12490553/TC Latinx Alumni Network: https://www.linkedin.com/groups/9013360/

New York, New York, USA
3.1K employees (114 in marketing)
www.tc.columbia.edu/admission

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Teachers College, Columbia University salaries
Teachers College, Columbia University logo

Digital Marketing Manager

Teachers College, Columbia University · New York City, NY · Hybrid