Responsibilities

• Own and manage Sy-Klone's digital marketing ecosystem, including website content, ecommerce platform, email marketing, social media platforms, and digital campaign execution.
• Manage and maintain the Company's WordPress website, ensuring content remains accurate, current, optimized, and aligned with brand standards.
• Develop and manage landing pages that support marketing campaigns, lead generation efforts, and conversion objectives.
• Lead search engine optimization (SEO) initiatives, including keyword research, content optimization, technical improvements, and performance monitoring.
• Own and manage the HubSpot platform, including audience segmentation, email campaign development, automation workflows, lead nurturing, and performance analysis.
• Develop and execute a comprehensive social media strategy, including content planning, scheduling, community engagement, and performance tracking through Hootsuite or similar platforms.
• Coordinate messaging and campaign execution across website, email, social media, and other digital channels to ensure a consistent customer experience.
• Monitor, analyze, and report on digital marketing performance, including website traffic, lead generation, email engagement, SEO performance, and social media effectiveness.
• Develop dashboards and reporting tools that provide actionable insights and support data-driven decision-making.
• Collaborate with marketing, sales, and subject matter experts to develop compelling digital content and marketing campaigns.
• Stay informed of digital marketing trends, emerging technologies, platform updates, and industry best practices, recommending opportunities for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field preferred; equivalent experience considered.
• 5+ years of experience in B2B digital product marketing, demand generation, content marketing, or related roles.
• Demonstrated experience managing WordPress or similar content management systems.
• Experience developing and executing SEO strategies, including keyword research, on-page optimization, technical SEO, and performance analysis.
• Experience managing HubSpot or similar marketing automation and email marketing platforms.
• Experience building and managing social media programs using Hootsuite or comparable social media management tools.
• Strong analytical skills with the ability to interpret marketing data, identify trends, and make data-driven recommendations.
• Familiarity with Google Analytics, Google Search Console, and other digital marketing reporting tools.
• Excellent written communication skills with the ability to create and edit content across web, email, social media, and other digital channels.
• Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Ability to think strategically about customer journeys, lead generation, and integrated digital marketing campaigns.
• Experience in manufacturing, industrial, B2B, or technical product environments preferred.
• Experience in high-growth or small-company environments strongly preferred.

Preferred

• Experience in manufacturing, industrial, B2B, or technical product environments preferred
• Experience in high-growth or small-company environments strongly preferred

Benefits

• comprehensive benefits