Digital Marketing Manager at Southwest Womens Oncology/Optimum | Albuquerque, NM

Digital Marketing Manager

Albuquerque, NM (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 6 weeks ago

The other 99% submit and hope. You're about to do something different.

Own multi-brand paid media, CRO, and analytics with a tight loop between acquisition, conversion, and reputation signals.

Paid Media: Direct buying and optimization across search, social, display, and programmatic with responsibility for overall performance and strategy.
Digital Strategy & CRO: Lead multi-brand digital strategy and A/B testing to lift landing-page, ad, and email conversions.
Analytics & Reporting: Own GA4/GHL data synthesis and monthly executive performance updates for leadership.

Paid Media: Buy, place, and optimize campaigns directly across Google Ads/SEM, Meta, Instagram, LinkedIn, TikTok, display, and programmatic. Own performance accountability across all paid channels-Eliix supports execution; you own the strategy.
Digital Strategy & CRO: Drive multi-entity digital strategy across all seven brands. Design and execute A/B tests across landing pages, ads, and email. Own conversion rate optimization-identifying friction, forming hypotheses, implementing improvements.
GHL & Email: Lead GHL campaign strategy-audience segmentation, funnel architecture, automation, and performance optimization. Own email campaign strategy including audience logic, segmentation, cadence, and content direction across all entities.
Analytics & Reporting: Own GA4 implementation and reporting across all entities. Synthesize GA4 and GHL data into a monthly executive performance report. Present findings to leadership with analytical precision.
Reputation Management: Own reputation strategy across all entities-Birdeye, Podium, and comparable platforms. Build review acquisition programs. Monitor sentiment and escalate risks to leadership.