Digital Marketing Manager

Marin County, CA (Remote)

$75K/yr – $80K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the digital presence and storytelling engine for a nonprofit that funds female leadership, aligning website, social, email, events, and PR to drive awareness, engagement, and donations.

  • Digital & Brand Ownership: Own voice, visuals, and identity across website, social, email, and campaigns.
  • Content & Campaign Execution: Lead the social strategy and calendar, digital fundraising, and PR programs.
  • Analytics & Optimization: Track engagement metrics and campaign performance to inform decisions.

Job Description

Responsibilities
  • Serve as the primary lead for Digital & Brand Presence.
  • Manage the website, social media channels, email newsletters, fundraising appeals, scholar blogs, and video content.
  • Develop and execute a Social Media Strategy.
  • Manage and execute the digital marketing calendar and content strategy.
  • Uphold SHE-CAN’s voice, messaging, and visual identity across all digital communications.
  • Support Events (In collaboration with the marketing manager for Events & Collateral).
  • Maintain a folder of templates for events that can be quickly and efficiently repurposed including digital invitations, email templates, RSVP forms, etc.
  • Be the event lead for selected events at direction of Advancement Director.
  • Develop and Execute on a PR Strategy that is designed to build awareness and interest in SHE-CAN throughout the country, and grow awareness in communities where SHE-CAN has established a strong presence.
  • Design and manage digital fundraising campaigns.
Requirements
  • Self-starter who thrives in a fast-paced environment
  • Social Media experience
  • Event management experience
  • Creative execution skills and the ability to maintain brand guidelines
  • 5-7 years professional experience in marketing
  • Strong understanding of data, segmentation and analytics
Nice-to-have
    Benefits
    • Benefits: 15 days of annual paid time off, flexible days and recovery days after significant events; building has free parking
    • Comprehensive benefits (50% of employee health care coverage - Silver plan with 8 self-directed options), dental, vision, AD&D, Life Insurance, Long Term Disability
    • $50/month phone stipend
    • Access to professional development opportunities to support growth and career advancement
    SHE-CAN logo

    SHE-CAN

    SHE-CAN (formerly Open A Door Foundation) is a 501(c)3 organization that provides young women from post-conflict countries access to higher education. We are dedicated to finding young women who offer promise but would otherwise not have a chance at becoming an influential leader in their communities without a degree from a U.S. college or university. Once selected, each is given ACT and IELTS or TOEFL exam training, and matched with a team of 5-6 professional U.S. men and women who guide her in applying for college or university admission and scholarships. Through this unique mentoring model, a special bond emerges between the SHE-CAN scholar and her mentor team.As we connect more and more passionate change-makers: mentors, graduates and donors, a powerful community emerges that is a resource and platform for increasing global female leadership.

    Founded in 2011
    San Rafael, California, USA
    77 employees