Digital Marketing Manager

California, USA (Remote)

$75K/yr – $80K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Owns SHE-CAN's digital presence and brand voice, unifying website, social, email, and video content with a data driven approach to engagement and fundraising; partners on events and PR to grow awareness and storytelling reach.

  • Digital Presence Ownership: website, social channels, newsletters, fundraising appeals, scholar blogs, and video content with a consistent brand identity.
  • Campaign & Analytics: social strategy, content calendar, engagement tracking, and support for digital appeals.
  • Events & PR Alignment: collaborate on events, templates library, and a countrywide PR strategy to raise awareness.

Job Description

Responsibilities

  • Digital Presence & Management
  • Serve as the primary lead for Digital & Brand Presence.
  • Manage the website, social media channels, email newsletters, fundraising appeals, scholar blogs, and video content.
  • Develop and execute a Social Media Strategy.
  • Manage and execute the digital marketing calendar and content strategy.
  • Uphold SHE-CAN’s voice, messaging, and visual identity across all digital communications.
  • Support Events (In collaboration with the marketing manager for Events & Collateral).
  • Maintain a folder of templates for events that can be quickly and efficiently repurposed including digital invitations, email templates, RSVP forms, etc.
  • Be the event lead for selected events at direction of Advancement Director.
  • Public Relations

Requirements

  • Required: Self-starter who thrives in a fast-paced environment.
  • Required: Social Media experience.
  • Required: Event management experience.
  • Required: Creative execution skills and the ability to maintain brand guidelines.
  • Required: 5-7 years professional experience in marketing.
  • Required: Strong understanding of data, segmentation and analytics.

Preferred

  • Top Priorities: Tech Savvy: Experience in design management with a proficiency in Canva, and Adobe Creative Suite (InDesign, Illustrator, Photoshop), Mailchimp, Wix, or a willingness to learn.
  • Top Priorities: Excellent Writer: Adept at crafting compelling narratives.
  • Top Priorities: Media Savvy: Successful at creating effective marketing and PR materials that result in growing awareness and conversion.
  • Top Priorities: Event Savvy: Experience supporting small and large events.

Benefits

  • Benefits: Our benefits package includes 15 days of annual paid time off, as well as flexible days and recovery days after significant events to ensure employees return fully recharged. Our building has plenty of free parking. We offer comprehensive benefits (50% of employee health care coverage (Silver plan with 8 self-directed options), dental, vision, AD&D, Life Insurance, and Long Term Disability. Additionally, employees receive a $50/month phone stipend, along with access to professional development opportunities to support their growth and career advancement.
SHE-CAN logo

SHE-CAN

SHE-CAN (formerly Open A Door Foundation) is a 501(c)3 organization that provides young women from post-conflict countries access to higher education. We are dedicated to finding young women who offer promise but would otherwise not have a chance at becoming an influential leader in their communities without a degree from a U.S. college or university. Once selected, each is given ACT and IELTS or TOEFL exam training, and matched with a team of 5-6 professional U.S. men and women who guide her in applying for college or university admission and scholarships. Through this unique mentoring model, a special bond emerges between the SHE-CAN scholar and her mentor team.As we connect more and more passionate change-makers: mentors, graduates and donors, a powerful community emerges that is a resource and platform for increasing global female leadership.

Founded in 2011
San Rafael, California, USA
77 employees

Traffic Signals

Monthly Visitors
7.5K

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Roles Posted (Last 30 Days)
2