Digital Marketing Manager – SEO & Web Analytics Required at True Care | New York, USA | $90K/yr – $120K/yr

True Care

Digital Marketing Manager – SEO & Web Analytics Required

New York, USA (On-site)

$90K/yr – $120K/yrMid Level3+ years expOther

Posted 4 months ago

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Job Summary

Drive organic growth for three healthcare brands by managing on-page and technical SEO, content, and performance analytics.

Own on-page and technical SEO across three brands, including audits, schema markup, and Core Web Vitals.
3–5 years of digital marketing with hands-on SEO (technical, content, link building).
Build GA4 dashboards and link marketing data to Salesforce for lead-to-conversion insights.

Job Description

Responsibilities

Own on-page and technical SEO across three brands, including audits, crawl health, schema markup, Core Web Vitals, and indexability.
Build and execute backlink and digital PR strategies to grow domain authority for True Care, Andrea's Angels, and Pod Health.
Write and edit SEO-optimized service pages, pillar pages, condition pages, blog posts, landing pages, and meta content aligned to each brand's voice and audience.
Conduct keyword research and maintain a content calendar that maps to search intent and conversion goals.
Local SEO experience: Google My Business, Directories, Maps
LLMO experience: ChatGPT, Gemini, and Perplexity
Build and maintain GA4 reporting across all three brands, including event tracking, goal configuration, channel attribution, and audience segmentation.
Connect marketing performance data to Salesforce CRM records to track lead-to-conversion pathways by channel, campaign, and source.
Design and maintain dashboards (Looker Studio or equivalent) to deliver actionable insights to leadership on a regular cadence.
Support UTM taxonomy governance and data quality across campaigns, including integrations with CallRail and Attributer.
Build and maintain landing pages and service pages in WordPress using Elementor, consistent with each brand's design system.
Handle basic front-end updates including copy, imagery, CTAs, forms, and page structure — collaborating with external developers on more complex builds.
Ensure web content is accessible, mobile-optimized, and aligned with SEO best practices at the page level.
Manage email campaigns and audience segmentation in Mailchimp and/or HubSpot across caregiver, client, and referral partner audiences.
Maintain list hygiene and ensure CAN-SPAM / HIPAA-appropriate email practices.
Work within Salesforce to understand lead sources, pipeline stages, and campaign influence reporting.
Coordinate with operations staff to ensure marketing automation and Zapier workflows are functioning and well-documented.
Support AI-assisted workflows for content production, keyword research, reporting, and campaign optimization.

Requirements

3–5 years of digital marketing experience, with a meaningful portion in SEO (technical + content + link building).
Hands-on proficiency with Google Analytics 4, including event setup, reporting, and attribution.
Experience building pages in WordPress with Elementor or a comparable page builder.
Strong writing skills with the ability to produce clear, optimized content for healthcare or regulated service industries.
Familiarity with email marketing platforms (Mailchimp, HubSpot, or similar).
Comfortable working across multiple brands or clients simultaneously with attention to distinct voice and audience.

Preferred

Experience with Salesforce CRM, including basic reporting or campaign tracking.
Working knowledge of AI tools for content generation, SEO research, or marketing operations (ChatGPT, Claude, Jasper, Semrush AI, etc.).
Familiarity with UTM tracking standards, call tracking (CallRail), or attribution tools (Attributer).
Experience in home care, healthcare, or other regulated/mission-driven industries.
Basic HTML/CSS knowledge sufficient for template edits and landing page QA.
Google Analytics, Google Ads, or HubSpot certifications are a plus.

Benefits

Meaningful work supporting healthcare organizations that serve seniors, people with disabilities, and underserved communities.
Cross-brand exposure — you'll develop skills across multiple audiences, channels, and markets (NY metro, Florida, and Colorado).
100% onsite in Brooklyn, NY, getting the opportunity to work with an amazing collaborative team that has direct access to leadership and decision-makers.
Competitive salary commensurate with experience.