Own the paid media and ABM engine to generate demand for Schellman across Google Ads, LinkedIn, and content syndication, balancing 1:1 to 1:many programs while aligning with the Tiered demand-gen framework and revenue goals.

• Responsibilities: Google Ads program end-to-end optimization and testing
• Responsibilities: In-market traffic for priority service lines and emerging verticals
• Responsibilities: Daily performance monitoring and data-driven adjustments
• Responsibilities: Stay ahead of SEM trends and Google Ads feature evolution
• Responsibilities: Execute campaigns aligned to Tier 1/2/3 demand gen framework
• Responsibilities: 1:1 ABM for high-value named accounts
• Responsibilities: 1:few and 1:many campaigns by segment and audience
• Responsibilities: LinkedIn paid social and persona-based targeting
• Responsibilities: Build retargeting programs across channels
• Responsibilities: Content syndication of gated assets to in-market audiences
• Responsibilities: Promote LinkedIn Live events and webinars
• Responsibilities: Manage digital marketing tech stack and integrations
• Responsibilities: Collaborate with HubSpot for lead capture and attribution
• Responsibilities: Proactively adopt new digital tools to improve performance
• Responsibilities: Manage daily ad spend and optimize budget allocation
• Responsibilities: Track ROI, pipeline, and cost per opportunity
• Responsibilities: Reallocate spend from underperforming placements
• Responsibilities: Budget planning and channel mix with Demand Gen leadership
• Responsibilities: Build digital dashboards in HubSpot tying activity to pipeline

• Requirements: Bachelor’s degree in business, marketing, or related field, or relevant experience
• Requirements: 4–6 years in B2B digital marketing with SEM/paid social focus
• Requirements: Hands-on Google Ads management expertise
• Requirements: LinkedIn Ads for B2B audiences experience
• Requirements: Strong data analytics and reporting skills
• Requirements: Working knowledge of HubSpot or similar marketing automation
• Requirements: ABM concepts and 1:1/1:few/1:many campaign execution
• Requirements: Experience contributing to content syndication programs

• Nice to have: Experience in professional services, cybersecurity, compliance, or technology sectors
• Nice to have: Familiarity with intent data platforms and applying signals to targeting
• Nice to have: ABM tools experience
• Nice to have: Webinar or virtual event promotion support via paid channels
• Nice to have: Programmatic display and retargeting familiarity
• Nice to have: SEO principles familiarity and paid-search interaction

• Benefits: Remote work flexibility with required travel for Internal Service Delivery roles and client needs