Fractional CMO (High Profit Share, Passive Income)
OptalX
Glendale, CA (Remote)
In-houseFull-timeSenior level
2 hrs ago
Digital Marketing Manager
Phoenix, AZ (On-site)
$95K/yr – $164K/yrSenior LevelFull time
Posted 6 weeks ago
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Job Summary
Own the analytics product for CJA in B2B, shaping the roadmap, governance, and cross-channel reporting that ties paid, organic, and website data to buyer journeys.
- Set the analytics vision and backlog to support marketing optimization, attribution, and digital experience measurement.
- Translate business questions into dashboards, metrics, and data views with clear stakeholder storytelling for execs and teams.
- Partner with business, digital, and engineering teams to enable CJA adoption, data quality, and platform health across marketing tech ecosystems.
Job Description
Responsibilities
- Own the product vision, roadmap, and backlog for Adobe Customer Journey Analytics B2B Edition and related analytics capabilities. This includes prioritizing enhancements that support reporting, marketing optimization, buyer journey visibility, and digital experience measurement.
- Partner with business stakeholders, digital teams, and technical teams to define requirements for CJA dashboards, workspaces, metrics, dimensions, derived fields, and data views.
- Translate complex business questions into actionable analytics solutions, including cross-channel reporting that connects paid, organic, email, direct, and web engagement data.
- Drive the ongoing evolution of CJA capabilities by identifying new reporting needs, improving data usability, and ensuring analytics outputs are understandable and accessible for stakeholders.
- Collaborate with implementation partners, engineering teams, and data/architecture resources to support CJA enablement, connection health monitoring, instrumentation priorities, data model alignment, and platform adoption.
- Develop and socialize business cases and executive-level storytelling around CJA investments, including how CJA supports marketing optimization, website and digital experience improvements, buyer journey analysis, attribution, and long-term business value.
- Monitor analytics quality and operational health by supporting governance, QA, validation, and continuous refinement of CJA configurations and reporting outputs.
- Act as the primary liaison between business and delivery teams, balancing stakeholder requests, technical feasibility, implementation timelines, and product priorities.
- Bring a proactive, analytics-first mindset to identify opportunities, recommend improvements, and help shape the broader digital measurement strategy.
Requirements
- Bachelor’s degree in business, marketing, analytics, information systems, computer science, or a related field.
- Experience in product management, digital analytics, marketing technology, or a closely related area.
- Experience working with analytics platforms, digital measurement, dashboards, and stakeholder reporting.
- Strong ability to translate business objectives into product requirements, user stories, analytics outputs, and roadmap priorities.
- Excellent stakeholder management and communication skills, including the ability to explain analytics value to both technical and non-technical audiences.
- Experience working cross-functionally with marketing, engineering, data, and external partners in a fast-paced environment.
- Experience with Adobe Customer Journey Analytics, Adobe Analytics, Adobe Experience Platform, or related Adobe Experience Cloud tools.
- Strong familiarity with digital marketing analytics, attribution, buyer journey analysis, and website/digital experience optimization.
- Experience with data quality management, governance, or validation in analytics implementations.
- Experience in Agile delivery environments with backlog ownership, sprint planning, and roadmap management.
RSM US LLP
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