Responsibilities

• Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals
• Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion
• Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives
• Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed
• Identify scalable growth opportunities across acquisition, retention, and brand channels
• Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content
• Manage budgets and allocate spend strategically to maximize ROI and efficiency
• Oversee campaign messaging, positioning, and creative direction to maintain brand consistency
• Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition
• Test new acquisition channels, campaign structures, audiences, and messaging to improve results

Requirements

• Proven experience in B2B marketing leadership roles such as Head of Marketing, Growth Lead, or Senior Marketing Manager
• Demonstrated success driving measurable growth through paid ads, outbound marketing, SEO, and organic channels
• Strong understanding of modern B2B marketing tools and platforms including LinkedIn Ads, Google Ads, Meta Ads, HubSpot, analytics tools, and outbound systems
• Experience balancing strategic planning with hands-on execution
• Strong analytical mindset with experience interpreting performance data and optimizing campaigns accordingly
• Excellent leadership, communication, and project management skills

Preferred

• Experience leading marketing functions in B2B service-based, SaaS, or professional industries
• Background in account-based marketing (ABM) or performance-driven demand generation
• Familiarity with CRM and automation platforms such as HubSpot, Salesforce, or Marketo
• Experience managing cross-functional marketing teams or external agencies
• Strong branding, storytelling, and positioning capabilities
• Experience scaling marketing systems in high-growth environments