Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve company objectives, including increasing brand visibility, driving website traffic, and generating leads.
• Plan and manage all digital marketing campaigns, including but not limited to PPC, SEO, email marketing, social media marketing, and content marketing.
• Monitor and analyze the performance of digital marketing campaigns using various analytics tools and platforms, and provide regular reports and insights to stakeholders.
• Optimize campaigns based on data-driven insights, A/B testing, and best practices to improve performance and ROI.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing, and implement innovative strategies to maintain a competitive edge.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital marketing efforts with overall business goals and initiatives.
• Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.
• Lead, mentor, and develop a team of digital marketing professionals, providing guidance, feedback, and support to foster their growth and success.
• Manage end-to-end client servicing including regular communication, Reporting & feedbacks, and relationship management to ensure client satisfaction & retention. Added to these will be upselling.

Requirements

• Experience: 5 Years+
• Bachelor's degree in Marketing, Communications, Business, or related field. Master's degree is a plus.
• Deep understanding of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation software.
• Excellent communication, interpersonal, and leadership skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Creative thinking and problem-solving abilities, with a passion for staying updated on industry trends and emerging technologies.
• Candidate’s Location: New Delhi, Noida, Faridabad or nearby areas

Preferred

• Master's degree is a plus.