Digital Marketing Manager

Responsibilities

• Own the visual design of Optimizely.com, ensuring a polished, consistent, and engaging experience across the site.
• Maintain, evolve, and expand the Optimizely web design system, creating reusable patterns and components that scale across teams.
• Audit existing pages to identify opportunities to improve visual consistency, usability, accessibility, and brand adherence.
• Design and build reusable website components in Optimizely Visual Builder, enabling marketers to create high-quality pages efficiently.
• Create page layouts and landing pages that balance aesthetics, usability, performance, and conversion goals.
• Partner with developers to ensure designs are implemented accurately and efficiently.
• Collaborate with content strategists, campaign managers, and product marketers to translate business objectives into compelling digital experiences.
• Ensure designs meet accessibility (WCAG) and responsive design best practices.
• Contribute to ongoing optimization by incorporating user feedback, analytics, and A/B testing insights into future designs.
• Help establish and document web design standards, guidelines, and best practices.

Requirements

• 3+ years of experience in web, visual, or digital design.
• Strong portfolio demonstrating modern web design, landing pages, and component-based design systems.
• Proficiency in Figma and collaborative design workflows.
• Experience working within and expanding design systems.
• Strong understanding of responsive design, accessibility standards, and UX best practices.
• Experience collaborating with cross-functional teams, including developers and marketers.
• Strong attention to detail with the ability to balance creativity and consistency.
• Bachelor's degree in Graphic Design , Visual Communication, Interaction Design, or a related field (or equivalent hands-on experience)

Preferred

• Experience creating marketing graphics, campaign assets, and illustrative graphics.
• Experience designing product visuals, diagrams, or feature illustrations.
• Motion graphics or animation experience (After Effects, Lottie, Rive, or similar).
• Familiarity with Optimizely CMS and Visual Builder, or other enterprise CMS platforms.
• Understanding of HTML/CSS and how designs translate into front-end development.
• Experience supporting experimentation and conversion rate optimization initiatives.